B2B marketing

8 minutes

February 21, 2023

UTM tracking explained

What UTM codes are, how they’re used, and how you can use them to make the most of your marketing campaigns.
B2B marketing

4 minutes

December 22, 2022

The good, the bad, and the ugly of 2022 marketing campaigns

It's that time of the year. We reflect on the best and worst marketing campaigns of 2022, from funny to downright embarrassing.
B2B marketing

5 minutes

December 15, 2022

Be bolder: Using humour in your B2B marketing

Want to use humour in B2B marketing? We know the ins and outs of making a funny and successful B2B marketing campaign.
Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year.
B2B marketing

5 minutes

December 1, 2022

Top 5 B2B sales and marketing trends for 2023

Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year - and how you can use them.
B2B marketing

6 minutes

August 23, 2022

5 secrets to getting more leads from Google Ads

Google Ads and PPC can be really effective. But they don't come cheap. Here's our 5 secrets for getting more leads from Google ads.
B2B marketing

6 minutes

June 9, 2022

8 ways to generate more leads from your webinars

We reveal the eight steps to take to ensure you generate more leads from your webinars, from storytelling to keeping things interactive.
B2B marketing

4 minutes

March 16, 2022

4 ways to make your landing page kick-ass

A great landing page can make or break your campaigns. We reveal four ways to turn them into lead laboratories.
B2B marketing

4 minutes

November 9, 2021

The three main things that your LinkedIn posts should focus on

You'll discover how a LinkedIn B2B content marketing strategy can transform your marketing efforts and deliver a positive impact to the bottom line.
B2B marketing

7 minutes

October 25, 2021

In praise of the chatbot as a prospecting tool

Ever thought of using a chatbot for prospecting? Here's how to use a chatbot to turn your website from a passive sales tool to an active one.
Account based marketing

4 minutes

June 11, 2021

What is account-based marketing (ABM)?

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?
B2B marketing

8 minutes

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.
B2B marketing

4 minutes

April 14, 2021

How to get your content shared

To make the most of your content, you need to develop a strategy for sharing it far and wide. We outline a simple strategy to drive readers