The 35 best B2B sales tools for 2025

Struggling to hit your sales targets? You’re not alone.

B2B landscapes are tough, and closing deals takes more than charm and a good pitch – it requires strategy, automation, and data-driven decision-making. That’s where B2B sales tools come in.

In 2025, top-performing sales teams are turning to innovative technology to streamline their processes, uncover new opportunities, and speed up the sales cycle. From lead nurturing and process automation to CRMs and sales enablement platforms, there’s a tool for every stage of the funnel.

This guide rounds up the best B2B sales tools on the market – whether you’re generating leads, following up with prospects, or sealing the deal.

What are B2B sales tools?

B2B sales tools are software platforms and features designed to support business-to-business sales. They help sales reps plan, execute, and optimise their sales strategies more effectively.

Whether it’s sourcing new leads, automating outreach, or managing your sales pipeline and analysing performance, these tools remove manual effort and give your team more time to do what they do best: sell.

Depending on the platform, B2B sales tools might offer CRM functionality, sales intelligence, AI automation, analytics, prospecting tools, or email campaign support. Most also integrate seamlessly with the rest of your tech stack to create an all-in-one solution.
Why do you need B2B sales tools?
In days gone by, B2B sales tools were a ‘nice-to-have’, but in 2025, they’re essential. Without them? Losing out to competitors is almost guaranteed.

If you want to scale your outreach, streamline your sales process, and win more business, B2B sales tools are non-negotiable. Smart sales teams rely on them to:

• Save time: Automate repetitive admin tasks like data entry and follow-ups.
• Improve targeting: Find and prioritise the right prospects with smart data and insights.
• Boost productivity: Automate and streamline repetitive or unskilled tasks, freeing your team to focus on closing, not chasing.
• Stay organised: Track every lead, interaction, and deal in one central place.
• Gain visibility: Use performance analytics to refine your strategy and hit your goals.

Whether you’re a small business looking to scale or an enterprise managing a large sales force, the right tools make your process faster, more predictable, and (crucially) more profitable.

The top 7 B2B sales tools

1. Sopro

At Sopro, we combine tools with a team to provide ambitious businesses like yours with a fully managed sales engagement service.

Okay, so maybe we’re a tiny bit biased, but we’re not multi-award-winning and trusted by B2B leaders globally for no reason.

Don’t want to (or can’t) hire a small army of SDRs? Relax; you can outsource your lead generation to a team with over a decade of hands-on selling experience to its name.

Unlike DIY platforms, Sopro combines exclusive lead gen data, proprietary tech, and human expertise to build campaigns that convert. Every lead is qualified, every message optimised, and every campaign built around your ideal buyer. Not bad, eh?

Key features:

• Fully managed service with (almost) zero admin required
• Done-for-you lead generation leveraging 160 unique data points
• Human-powered email and multi-channel prospecting
• Regular performance check-ins and ongoing strategy refinement
• Fast onboarding and flexible lead gen campaigns

Why Sopro is number 1…

Sopro isn’t just another tool in your stack – it’s your outsourced prospecting engine. With real people managing your campaigns, Sopro blends in-house technology, exclusive data, and expert knowledge to free up your internal teams to carry opportunities over the line and claim all the glory.

2. Salesforce Sales Cloud

Salesforce remains the gold standard for sales CRM, and for good reason. It offers robust pipeline management, deal tracking, opportunity scouting, advanced reporting, and endless integrations.

While it’s best suited to mid-to-large teams with a dedicated admin or ops function, its scalability and customisation options are hard to beat for any B2B organisation.

Key features:

• Advanced CRM and lead management
• Customisable dashboards and reports
• AI-powered sales insights via ‘Einstein’
• AppExchange marketplace with over 7,000 available add-ons
• Highly configurable for enterprise needs

3. HubSpot Sales Hub

HubSpot Sales Hub is a powerhouse for B2B teams looking for an all-in-one sales solution. From pipeline management to automated outreach and detailed reporting, it covers every stage of the sales cycle.

Plus, it integrates seamlessly with HubSpot’s CRM, marketing, and service tools, making it ideal for scaling businesses that want everything under one roof.

Key features:

• Sales automation and task management
• Deal tracking and forecasting
• Email templates and sequences
• Live chat and appointment scheduling
• Built-in CRM and marketing integration

→ HubSpot Sales Hub is our CRM of choice at Sopro. We’ve tested plenty (trust us), and this is the one we back and recommend to clients who want a CRM that actually delivers.

4. LinkedIn Sales Navigator

LinkedIn Sales Navigator helps sales teams unlock the full potential of this social platform by providing advanced search capabilities, lead recommendations, and real-time updates on prospects and accounts. It’s ideal for identifying decision-makers, engaging with leads directly, and building long-term B2B relationships.

Sales Navigator goes beyond simple connection requests. It helps you stay top-of-mind with personalised InMails, alerts on job changes or funding rounds, and CRM sync to keep contact records fresh. It’s especially effective for relationship-driven, high-value B2B sales, where timing and insight are everything.

Key features:

• Advanced search and lead recommendations
• Real-time account and lead updates
• InMail messaging and outreach tracking
• CRM sync and activity logging
• Ideal for relationship-based selling

→ Sales Navigator is a staple in our tech stack at Sopro. It’s our go-to for identifying decision-makers and keeping outreach sharp – we use it daily, and I’d recommend it to any B2B team serious about building real relationships at scale.

Looking to get to grips with Sales Navigator but not sure where to start? Check out our beginner’s guide to Sales Navigator for an easy-going breakdown of how it all works.

5. Trumpet

Trumpet is a unique sales enablement tool that lets you build personalised microsites – known as Pods – for every prospect. These interactive pages are perfect for sharing proposals, product demos, case studies, and more, all in one neat place.

You’ll be notified in real-time when a prospect opens a pod or interacts with content, giving you visibility into what’s landing. With auto-branding, a centralised content library, buyer engagement signals, and other insights, Trumpet is a digital sales room with the power to transform your company’s processes.

Key features:

• Personalised microsites/digital sales rooms for prospects
• Real-time engagement signal tracking
• Document sharing and commenting tools
• Post-demo and deal stage acceleration
• CRM and automation tool integration

→ The whole Sopro sales team loves using Trumpet to share information before and after pitches.

6. Clari

Clari is a revenue intelligence platform that gives sales leaders clear visibility into their pipeline, forecast accuracy, and deal risk. It pulls data from your CRM, emails, calls, and calendars to provide a 360-degree view of your revenue process.

Using AI, Clari helps predict which deals are at risk and which are likely to close, giving reps actionable insights for moving deals forward and prioritising accounts. It’s a must-have tool for CROs looking to drive better decision-making and eliminate pipeline guesswork.

Key features:

• Predictive forecasting and pipeline insights
• Deal risk analysis and activity scoring
• Sales rep performance tracking
• Revenue leak detection
• Works alongside Salesforce, HubSpot, and Gong

7. BuiltWith

BuiltWith lets you peek behind the curtain of any company’s tech stack. Whether you want to know what CMS a prospect uses or whether they’ve installed a competitor’s tool, BuiltWith delivers granular insights that can sharpen your pitch and targeting. This software is ideal for sales teams focused on SaaS, MarTech, or IT solutions.

Key features:

• Tech stack tracking across millions of websites
• Identify leads based on installed technologies
• Exportable lead lists with company info

→ The Sopro team uses BuiltWith to understand a prospect’s tech setup pre-call.

Working in a software-heavy industry? Sopro provides bespoke B2B SaaS lead generation services. Get a demo to learn how our team can drive results for yours.

The best B2B sales tools for prospecting

Prospecting tools are designed to help businesses and sales professionals find, qualify, and engage with leads. With many featuring contact databases, helpful automations, and data-driven insights, these tools can streamline the prospecting process and prioritise the most promising leads.

1. Sopro

Again, shameless self-plug incoming…but when it comes to B2B sales prospecting, we’re the experts.

We offer a fully managed prospecting service that does the heavy lifting for you, from identifying your ideal prospects to delivering qualified leads directly to your sales team.

Powered by proprietary tech, real human outreach, and up-to-date data, Sopro creates tailored, multi-channel prospecting campaigns that land in your prospect’s inbox – not their spam folder.

Key features:

• Fully managed prospecting = zero admin for your team
• Human-led outreach, backed by smart tech
• Auxiliary services, such as gifting and IP matching to re-engage prospects
• Email campaigns with high deliverability and conversion rates
• Access to millions of up-to-date, compliant B2B contacts
• CRM integrations for seamless lead handover
• Regular performance checkups and updates

Why Sopro is number 1…

Sopro stands out from other prospecting tools. We’re not just a platform; we’re a fully managed service. With a dedicated team, advanced targeting, and conversion-optimised messaging, you’re not just casting a wide net; you’re reaching the right people at the right time.

2. LinkedIn

Though a more traditional tool, LinkedIn remains a top platform for B2B prospecting, primarily for sales teams focused on building trust-based, personal relationships. While the free version is powerful on its own, tools like LinkedIn Premium and Sales Navigator unlock more advanced prospecting capabilities.

You can research decision-makers, follow company updates, and reach out with personalised connection requests or InMails.

Key features:

• Access to almost one billion professionals in over 200 countries
• Advanced filters for targeting by role, company size, industry, and more
• InMail messaging and activity alerts
• CRM syncing with Sales Navigator

If you want to be at the top of your game when using LinkedIn, read our full guide on LinkedIn lead generation best practices.

3. ZoomInfo

ZoomInfo is a sales intelligence platform built to fuel B2B pipelines with highly targeted, accurate data. It combines contact data, technographics, intent signals, and organisational insights to help you find and connect with your ideal prospects.

ZoomInfo’s advanced filtering helps sales teams identify decision-makers who are actively in the market, making cold outreach feel a little warmer.

Key features:

• Extensive contact and company database with verified details
• Buyer intent data based on online behaviour
• Technographic filters (e.g. which CRM or software a company uses)
• Automated list building and segmentation
• Integrations with Salesforce, HubSpot, and other CRMs

4. Lusha

Lusha is a popular B2B data enrichment tool that helps sales teams find direct contact information, such as email addresses and phone numbers. With its Chrome extension, you can instantly pull contact information from LinkedIn profiles or company websites.

It’s quick, easy to use, and accurate, making it a go-to prospecting tool for B2B sales professionals who need fast access to reliable data. Plus, it’s GDPR and CCPA-compliant, so you can prospect with peace of mind.

Key features:

• Access to 100M+ business profiles and direct contact data
• Chrome extension
• API and CRM integrations for seamless syncing
• List-building and segmentation tools
• Data accuracy validation and compliance features

5. Hunter.io

Hunter.io is a lean, focused tool that helps B2B sales teams find and verify professional email addresses in seconds. Perfect for cold outreach, it lets you search by domain or name to find contact info and validate emails before sending.

It’s convenient for startups and smaller sales teams who want a cost-effective way to build clean prospect lists and reduce bounce rates. While it doesn’t offer the full suite of features some other tools do, Hunter nails the basics.

Key features:

• Email finder and verifier with high accuracy rates
• Domain search to find all email addresses linked to a company
• Bulk email lookup
• Integrations with HubSpot, Salesforce, and outreach tools

Read our guide to get more info on how to build a stand-out email list for B2B sales.

The best free B2B sales tools

Free doesn’t mean ineffective. There are plenty of B2B sales tools that are completely free to use, helping you build a solid sales strategy even if you’re a small business with a limited budget.

Better yet, many of the best B2B sales tools offer free plans, trials, and basic versions of their full software, which are great for getting started or testing the waters before you commit to the full package.

1. Hubspot

HubSpot’s free CRM is a staple for B2B sales teams, especially those looking to streamline processes without paying upfront. It gives you access to core sales features like contact management, deal tracking, and pipeline visualisation, all within a clean, intuitive interface.

As your team grows, you can add premium tools like Sales Hub or Marketing Hub, but even the free plan gives you enough firepower to manage your pipeline and track interactions.

Key features (free plan):

• Contact and company database with unlimited users
• Deal and pipeline management
• Email tracking and templates
• Meeting scheduler and live chat
• Reporting dashboard and activity logs

2. Mailchimp

Mailchimp is an email marketing platform and so much more. B2B sales teams can use it to nurture leads, send follow-ups, and optimise with analytics and reporting. The free plan lets you create professional campaigns, track performance, and automate simple sequences, making it especially useful for early-stage sales funnels.

Key features (free plan):

• 500 contact limit with 1,000 monthly sends
• Drag-and-drop email builder
• Basic automations (e.g. welcome emails)
• Audience segmentation and tags
• Performance reporting and email A/B testing

3. Chatgpt

No, ChatGPT isn’t a dedicated B2B sales tool, but it is a powerful AI platform that is more than capable of supporting daily sales tasks and workflows. You can use it to help with writing cold emails, planning follow-up messages, summarising research, role-playing prospect conversations, brainstorming for pitches, and more.

Key features:

• AI writing assistance for emails, proposals, and scripts
• Research summarisation and competitor analysis
• Sales call prep and objection handling ideas
• Lead gen copywriting for LinkedIn or landing pages
• Available via web browser and mobile apps

4. Google Suite

While the paid version of Google Workspace is tailored for businesses, many B2B sales teams rely on the free tools available through personal Google accounts, like Gmail, Sheets, Docs, and Calendar. Together, these tools support everything from lead tracking and data entry to call scheduling and proposal writing.

It’s not a dedicated sales platform, but with a little creativity, Google’s free suite is a powerful foundation for early-stage sales teams.

Key features (free):

• Gmail for professional email communication
• Google Sheets for pipeline tracking or lead lists
• Google Docs for proposals, scripts, and templates
• Google Calendar and Google Meet for meeting scheduling
• Google Drive for storing and sharing files

The best AI B2B sales tools

Let’s face it, AI is everywhere.

Like it or loathe it, there’s no getting away from it…and that includes in the realm of B2B sales. Note-taking, prospect analysis, and more – these tools leverage artificial intelligence to help automate processes, provide insights, and build better client relationships.

1. Crystal Knows

Crystal Knows is a pre-meeting platform that uses AI to analyse LinkedIn profiles, emails, and other digital behaviours to predict a prospect’s personality and then offers tailored communication advice.

Perfect for B2B sales reps looking to personalise their outreach at scale, it helps you adjust tone, messaging, and pitch style based on DISC personality types. Whether you’re writing a cold email or preparing for a discovery call, Crystal provides insights into connecting more effectively and avoiding one-size-fits-all outreach.

Key features:

• Personality insights and DISC assessments from LinkedIn data
• AI-powered writing assistant for email suggestions and tone-of-voice tips
• Chrome extension for in-platform LinkedIn and CRM use
• Communication dos and don’ts for each prospect
• Playbook creation for every conversation and meeting

3. Sybill

Sybill is an AI sales assistant designed to analyse video calls, track buyer engagement, and generate follow-up summaries and action items. It reads non-verbal cues – like body language, facial expressions, and voice tone – to help reps understand what resonates with prospects (and what doesn’t)

Post-call, Sybill provides detailed summaries and coaching insights, making it an excellent tool for reps who want to sharpen their pitch and close more deals.

Key features:

• Real-time non-verbal call analysis and engagement scoring
• AI-generated call summaries and follow-up drafts
• Coaching suggestions based on tone and sentiment analysis
• Integration with Zoom and Google Meet
• CRM syncing and pipeline insights

→ Both Crystal and Sybill come recommended by Sopro’s most AI-savvy reps.

4. Lavender

Lavender is an AI email assistant that B2B sales reps can use to write better, faster cold emails. It analyses your message as you write and scores it for tone, structure, length, and clarity while suggesting improvements based on high-performing email patterns.

With integrations across Gmail and Outlook, it fits right into your workflow and gives instant feedback that helps boost reply rates.

Key features:

• AI email coaching with real-time scoring and suggestions
• Prospect research insights alongside your inbox
• Personalisation suggestions and tone analysis
• Chrome extension for Gmail, Outlook, and SalesLoft integration
• Team dashboards to benchmark and optimise outreach

Zoom

Zoom’s AI-powered transcription and meeting summary tools are a game-changer for B2B sales teams who want to stay present in the conversation without missing important details.

After every call, Zoom automatically generates a searchable transcript, action items, and key highlights, perfect for handovers, CRM updates, and follow-ups. It helps sales teams capture every detail, stay accountable, and build better post-call processes.

Key features:

• Automatic AI-generated transcripts for Zoom meetings
• Speaker detection and time-stamped highlights
• Searchable transcripts for reviewing calls
• Easy export options

The best sales CRM tools

Customer Relationship Management (CRM) tools are platforms designed to help manage, organise, and automate customer interactions. These tools make it easier to keep track of leads, make pipeline predictions, schedule meetings, and, ultimately, close deals.

Before you get tooled up, learn about the advantages of CRMs and why your business needs one.

1. Salesforce CRM

Salesforce is one of the most powerful and customisable CRM platforms on the market. Used by everyone from startups to enterprise giants, it’s built to handle complex sales cycles, large teams, and multi-touch customer journeys.

Its Sales Cloud gives reps a central hub to manage leads, track opportunities, automate workflows, and forecast revenue – all backed by AI-powered insights via Sales Cloud Einstein.

Key features:

• Robust lead, contact, and opportunity management
• Sales forecasting and pipeline tracking
• ‘Einstein’ AI for predictive insights and automation
• Advanced reporting and custom dashboards
• Massive integration ecosystem and AppExchange marketplace

2. HubSpot CRM

We’ve already mentioned it once, but you can’t talk CRMs without mentioning HubSpot. The platform’s CRM offers a clean, user-friendly interface that makes it ideal for growing B2B sales teams. It gives you everything you need to manage contacts, track deals, and automate outreach, with seamless integration into HubSpot’s Marketing, Sales, and Service Hubs.

Even the free version is packed with powerful features, and its visual pipeline is a favourite for teams that want clarity without complexity.

Key features:

• Contact and pipeline management with real-time updates
• Email templates, tracking, and automation tools
• Meeting scheduling, task reminders, and call logging
• Customisable dashboards and deal stages
• Integrates with Gmail, Outlook, Slack, and more
• Pipedrive
• Pipedrive is a CRM built specifically with sales reps in mind. Its highly visual interface lets users drag and drop deals through custom pipelines, making it easy to stay organised and focused on closing.

3. Pipedrive

Pipedrive is a CRM built specifically with sales reps in mind. Its highly visual interface lets users drag and drop deals through custom pipelines, making it easy to stay organised and focused on closing.

It also includes automated lead nurturing, activity reminders, and AI-powered sales insights to help reps prioritise high-value actions and streamline their day-to-day.

Key features:

• Intuitive visual sales pipeline
• Deal tracking, email sync, and activity reminders
• Workflow automation and lead scoring
• AI sales assistant for suggestions and nudges
• Mobile app and integrations with major tools

3. Zoho CRM

Zoho CRM is a cost-effective, all-in-one platform for managing leads, automating sales workflows, and tracking customer interactions across channels. It’s highly customisable and scalable, making it a popular choice for SMEs and mid-sized sales teams.

With tools like Zia AI, web forms, and omnichannel communication, sales teams will benefit from more ways to engage and convert leads efficiently.

Key features:

• Multichannel CRM with email, chat, phone, and social integrations
• Lead and deal management with automation options
• Zia AI assistant for sales predictions and task suggestions
• Custom reports, dashboards, and KPI tracking
• Affordable pay-as-you-go plans

Monday CRM

Monday CRM combines the flexibility of a project management platform with powerful sales CRM features. It’s ideal for teams that want a highly customisable tool that adapts to their unique sales process.

Sales teams can use Monday to track leads, manage accounts, set reminders, automate updates, and collaborate on deals, all in one colourful, easy-to-use interface.

Key features:

• Customisable pipelines and dashboards
• Automations for follow-ups, status changes, and alerts
• Contact and deal tracking with activity logs
• Collaboration tools and file-sharing
• Integrates with Gmail, Outlook, Slack, Zoom, and more

The best B2B sales enablement tools

Sales enablement tools give B2B sales teams the resources, recommendations, and data-driven insights they need to close deals effectively. These platforms improve productivity, analyse interactions, and provide coaching and templates to elevate your team’s performance.

Hey, wondering what the difference is between sales engagement and sales enablement? Read our guide to get the low-down.

Highspot

Highspot is a unified, AI-driven sales enablement platform designed to improve sales productivity, increase GTM efficiency, and accelerate business results. It acts as a central hub where sales reps can find, personalise, and share pitch materials – all backed by analytics that show what’s working and what’s not.

Key features:

• AI-powered content recommendations
• Seamless integration with CRM and email tools
• Content usage analytics and performance tracking
• Pitch templates and guided selling workflows
• Real-time buyer engagement insights

Seismic

Seismic is a robust sales enablement platform designed to arm sales reps with data-driven content, training, and playbooks. It’s especially popular with larger teams that want control over brand consistency while still empowering reps to tailor their pitches.

Its AI tools surface the right content for every stage of the buyer journey, taking the guesswork out of the sales process.

Key features:

• Dynamic content personalisation and delivery
• Centralised sales content library
• Interactive sales playbooks and training modules
• Buyer engagement tracking and insights

The best B2B sales intelligence tools

Sales intelligence tools simplify the process of collecting, analysing, and utilising data effectively. These tools gather information, provide recommendations based on buyer signals, and identify promising leads to highlight valuable sales opportunities.

1. Leadfeeder

Leadfeeder identifies the companies visiting your website, even if they don’t fill out a form. It turns anonymous traffic into actionable intel by showing you what pages they viewed, how long they stayed, and where they came from.

This gives your sales team a head start in identifying warm leads and personalising outreach based on intent.

Key features:

• Company-level website visitor tracking
• Lead scoring and audience segmentation
• Integration with CRMs like HubSpot and Pipedrive
• Daily lead notifications and team collaboration tools
• Built-in prospecting and outreach features

Oh, and if you like the idea of being able to snoop on the companies visiting your website, check out Sopro’s advanced IP match and engage service. We capture hidden, high-value demand and fill your pipeline with warm leads for you to convert.

G2 Buyer Intent

G2 Buyer Intent pulls intent data straight from the world’s largest software review platform. It lets you know when companies are actively researching your solution (or your competitors), so you can strike while the iron’s hot.

It’s especially useful for tech and SaaS sales teams looking to prioritise accounts already in the market.

Key features:

• Intent data based on real user activity on G2
• Alerts when target accounts browse competitor pages
• Integration with ABM (account-based marketing) and CRM tools
• Customisable segments for high-intent behaviour
• Great for outbound prospecting and ABM alignment

The best tools for sales automation and productivity

If you’re not leveraging sales automation tools to streamline workflows and boost your team’s productivity, you’re missing out. These platforms automate repetitive tasks, allowing for cost savings and freeing up sales reps to focus on higher-value activities.

Similarly, productivity tools can enhance your team by automating processes, aiding collaboration, and improving organisation.

1. Trumpet

Another mention for Trumpet, but this tool really is a rising star in the world of sales productivity. It offers personalised microsites (aka ‘Pods’) for every prospect. These sales Pods act as interactive deal rooms where reps can share proposals, track engagement, and streamline collaboration.

It’s a fresh take on automating the later stages of the sales cycle and is ideal for pre-pitch and post-pitch information sharing.

Key features:

• Custom microsites with embedded sales content
• Real-time buyer engagement tracking
• Commenting and collaboration tools
• Integrates with CRMs and proposal software
• Ideal for post-demo and deal-closing stages

2. Zapier

Zapier is the automation glue that connects your sales tech stack. It lets you build “Zaps” – simple workflows that automate repetitive tasks between tools, such as auto-adding leads from a form into your CRM or sending a Slack alert when someone opens a proposal.
If you’re finding your sales team getting caught wasting time on admin, Zapier can help reclaim it.

Key features:

• Connects 6,000+ apps with no-code workflows
• Trigger-based automation across tools like Gmail, Slack, and HubSpot
• Streamlines handoffs between sales, marketing, and ops
• Reduces manual data entry and human error
• Easy to use and quick to set up

3. Asana

Asana isn’t a traditional sales tool, but it is a productivity powerhouse for keeping your team aligned. Use it to manage sales pipelines, assign tasks, track follow-ups, or collaborate on account strategies.

It’s especially useful for sales ops and team leads looking to bring structure to their workflows and ensure opportunities are followed up in a timely manner by increasing your speed to lead.

Key features:

• Customisable task boards and pipelines
• Deadline and follow-up reminders
• Collaboration tools for sales and cross-functional teams
• Integration with Slack and Google Workspace
• Reporting dashboards and workload view

4. Hubspot Sales Hub

HubSpot’s Sales Hub does it again! This dedicated productivity suite for sales teams combines CRM tools with automation, reporting, templates, and lead tracking – all in one place.

It’s ideal for scaling teams who want to streamline workflows, increase productivity, and effortlessly automate their processes.

Key features:

• Email templates, sequences, and call logging
• Deal pipelines with automation triggers
• Lead scoring and engagement tracking
• Meeting scheduler and live chat
• Full visibility across team performance and deals

5. ActiveCampaign

ActiveCampaign provides sleek automation for every business, including those in the B2B sales sector. It blends marketing automation with CRM to help sales teams close more deals with less effort. Its automation builder is a standout, letting you trigger follow-ups, deal movements, and lead scoring actions based on behaviour.

ActiveCampaign is a productivity-boosting powerhouse, perfect for nurturing leads and managing sales funnels at scale.

Key features:

• Automation builder with dozens of triggers and actions
• Built-in CRM with pipeline management
• Email and SMS follow-up sequences
• Lead scoring based on email, site, and app activity
• Integrations with Shopify, Salesforce, Zapier, and more

6. Gong.io

Gong.io is sales automation software offering salespeople access to team-wide insights into what’s working, what isn’t, and how they can improve personally. With productivity hacks and integration with various tools, Gong sales automation is all about shortening sales cycles and streamlining processes.

Key features:

• Automated activity tracking
• Personalised recommendations
• Integration with productivity tools like Outlook, Teams, Webex, and Zoom
• Cloud-based sales recording with infinite memory
• Team-wide insights for replicating winning plays

7. Evernote

If you’ve ever ended up drowning in a sea of notes, screenshots, random voice memos, and half-written emails, Evernote might just be your lifeline.

While it’s not a sales tool in the traditional sense, Evernote is a must-have for organising the chaotic swirl of information that fuels modern B2B sales. You can track prospect research, make meeting notes, and brainstorm pitch ideas while keeping everything searchable, shareable, and at your fingertips – no more lost insights or disjointed follow-ups.

Sales teams can use Evernote to create a central knowledge hub, making it easier to collaborate, personalise outreach, and stay prepared at every stage of the deal cycle.

Key features:

• Note-taking across devices (with offline access)
• Searchable document and meeting note storage
• Templates for discovery calls, cold calls, and pipeline management
• Task lists and reminders to stay on top of outreach
• Integrations with CRM systems like Salesforce and HubSpot

B2B sales tools vs prospecting agencies: Which should I choose?

B2B sales tools vs prospecting agencies: Which should I choose?

When it comes to building your pipeline, streamlining your processes, and driving growth, there are two main paths: do it yourself with B2B sales tools or partner with a prospecting agency to manage it for you.

Both approaches have their place – it all depends on your resources, team capacity, and how hands-on you want to be.

B2B sales tools → The DIY approach

B2B sales tools are ideal if you want more control over your sales process. With these platforms, you can build your own outreach campaigns, manage follow-ups, qualify leads, and track success.

For lean teams with solid in-house expertise, tools can deliver strong results and allow you to grow and improve fast.

Why B2B sales tools work:

• Flexible: You can test new tactics and pivot quickly.
• Cost-effective: Many offer free tiers or scalable pricing.
• Empowering: You own every part of the process, from targeting to conversion.

No matter how great the tools you choose are, their success and bottom-line impact on your business depend on the time and energy you put in. Without the right skills or bandwidth, it’s easy to underuse them.

B2B sales prospecting agencies → A strategic partnership

Working with a B2B prospecting agency can be a game-changer for companies of all sizes, sectors, and structures. If you’re short on time, have no sales team, or are looking to scale fast, outsourcing can transform your workflows.

Sales prospecting agencies combine human expertise with advanced technology to run highly targeted campaigns on your behalf. With strategy, outreach, and optimisation handled by experts, your team will have more time to focus on closing deals and nurturing relationships.

Why Sopro stands out:

• Fully managed service: From email creation to follow-up sequences, we do it all.
• Expert targeting: Reach the right people at the right time with data-driven lead generation and prospecting.
• Proven ROI: We’ve helped thousands of businesses generate results that align with their goals.
• Scalable campaigns: As your business grows, we adapt your strategy accordingly.
• Faster results: Onboard in under 3 weeks and start seeing leads fast.
• A human touch: While B2B tools use AI and smart technology to support your business, we take the best technology has to offer, and combine it with real, human-led expertise for a comprehensive strategy.

Which should you choose?

There’s no one-size-fits-all answer – your choice depends on your team size, sales goals, and internal capabilities.

If you have the time and talent to manage your own outreach, B2B sales tools can be a great way to stay agile and in control.

But i you want to maximise ROI with minimal effort, a sales prospecting agency like Sopro gives you access to proven strategies, high-converting campaigns, and a team that lives and breathes B2B sales.

Sopro’s fully managed services go beyond traditional tools, offering a smart, scalable, and efficient way to generate a consistent pipeline without lifting a finger.

Ready to unlock smarter sales? Of course you are.

Book a demo to start generating leads and closing deals with Sopro.