August 18, 2022

Are my open rates a lie?: False opens in Gmail

Lily Ruaah

We've recently discovered that your email campaign open rate might be inflated. Find out why and what you can about it in our latest blog.

Prospecting Technical set-up
August 4, 2022

Can selling ever be ethical?: Sales ethics and what they are

Lily Ruaah

Sales ethics are an important part of selling but how can you adhere to sales ethics and make a profit? We explore how the face of sales is changing forever.

B2B sales
July 27, 2022

The 14 essential sales pipeline metrics

Lily Ruaah

Creating a healthy sales pipeline flow means focusing on the right sales pipeline metrics. Data can be overwhelming, work out what to focus on.

B2B sales Optimising the sales process