March 8, 2023

Celebrating International Women’s Day: Working to future-proof Sopro

Lily Ruaah

This year, IWD focuses on “DigitALL: Innovation and technology for gender equality”. As a tech company, this topic hits close to home.

News and awards
March 1, 2023

The complete guide to B2B sales strategies

Lily Ruaah

Creating the perfect B2B sales strategy isn't easy. But with our guide, you'll learn how to use sales strategies to sell more.

B2B sales
February 20, 2023

Don’t fall flat on social media: building a stack of great social posts 

Lily Ruaah

Creating great social posts is key to a successful social media strategy. Learn what makes a good post and how it can help you sell more.

B2B marketing
February 10, 2023

How to get your prospects to commit 

Lily Ruaah

Struggling to get your prospects to say "yes"? There are certain tools and tricks you can use to convince your prospect to commit to a sale.

Lead conversion
December 22, 2022

The good, the bad, and the ugly of 2022 marketing campaigns

Lily Ruaah

It's that time of the year. We reflect on the best and worst marketing campaigns of 2022, from funny to downright embarrassing.

B2B marketing
December 15, 2022

Be bolder: Using humour in your B2B marketing

Lily Ruaah

Want to use humour in B2B marketing? We know the ins and outs of making a funny and successful B2B marketing campaign.

B2B marketing