June 14, 2023

Brand awareness on a budget

Lily Ruaah

Many small business owners often find themselves facing a common challenge: how can you raise brand awareness when resources are scarce?

B2B marketing
April 13, 2023

Problem selling: How to sell the problem before the solution

Lily Ruaah

When it comes to sales, there are lots of selling methodologies. Problem selling shows you how to sell a problem before the solution.

B2B sales Closing techniques +1
March 8, 2023

Celebrating International Women’s Day: Working to future-proof Sopro

Lily Ruaah

This year, IWD focuses on “DigitALL: Innovation and technology for gender equality”. As a tech company, this topic hits close to home.

News and awards
February 20, 2023

Don’t fall flat on social media: building a stack of great social posts 

Lily Ruaah

Creating great social posts is key to a successful social media strategy. Learn what makes a good post and how it can help you sell more.

B2B marketing Social media
February 10, 2023

How to get your prospects to commit 

Lily Ruaah

Struggling to get your prospects to say "yes"? There are certain tools and tricks you can use to convince your prospect to commit to a sale.

December 22, 2022

The good, the bad, and the ugly of 2022 marketing campaigns

Lily Ruaah

It's that time of the year. We reflect on the best and worst marketing campaigns of 2022, from funny to downright embarrassing.

B2B marketing