News and awards

2 minutes

September 16, 2022

Watch this screen

Sopro hits the screens! We're introducing our brand new TV ads, watch them here or find them on your favourite Sky channel.
Prospecting

8 minutes

August 25, 2022

Prospecting new business: How and why to pitch to start-ups

Start-ups could easily be last on your prospecting list. But here's why start-ups could be your ideal customers and how to prospect to them.
Prospecting

5 minutes

August 18, 2022

Are my open rates a lie?: False opens in Gmail

We've recently discovered that your email campaign open rate might be inflated. Find out why and what you can about it in our latest blog.
B2B sales

6 minutes

August 4, 2022

Can selling ever be ethical?: Sales ethics and what they are

Sales ethics are an important part of selling but how can you adhere to sales ethics and make a profit? We explore how the face of sales is changing forever.