December 9, 2024

Sales funnel vs sales pipeline: The complete guide

James Mills

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.

B2B sales Sales glossary
June 20, 2024

How to grow your LinkedIn network for optimised B2B outreach

James Mills

Grow your LinkedIn network for optimised B2B sales outreach. From refining your profile to keeping an eye on the analytics, follow our guide.

B2B sales LinkedIn marketing
March 14, 2024

A complete list of how to generate more B2B sales leads 

James Mills

Your go-to complete list on how to generate more B2B leads. Discover how to elevate your lead generation campaigns with these creative ideas!

Lead generation
February 8, 2024

What is outbound lead generation?

James Mills

Outbound lead generation is the method of generating leads through outbound sales strategies. It's a great way to get customers if done right.

Lead generation Outbound lead generation
January 29, 2024

A comprehensive guide to building a prospecting list

James Mills

An accurate prospecting list is the foundation of outreach campaigns. This practical guide outlines how to find your ideal prospects.

B2B audience B2B data +1
November 23, 2023

Evolving your business development goals: from Jurassic to futuristic

James Mills

From the science of SMART to forensic prospecting, learn how your business development goals can evolve from the Jurassic age to the future.

Business development Business growth