But how do you pick the right ones? One famous infographic that maps the martech landscape has 8,000 marketing tools spread over 49 disciplines.
Developing the right B2B marketing toolkit can transform results. But you might not have the budget to pay for the array of specialist tools required. Or you may want to test the water before diving in.
Other times you only need simple functionality, and paying for a tool would feel like killing two birds with one small thermonuclear device.
The good news is, it doesn’t have to cost the earth. We’ve put together this B2B toolkit, listing out 27 free marketing tools that each offer functionality that can improve your marketing campaign.
Need to share your amazing success with a stakeholder who doesn’t really do data? Google’s Data Studio allows you to create and customize dashboards and reports that are easy to read and easy to share.
Made by Atlassian, who make the powerful Jira suite of project management tools, Trello is a simple but useful free alternative. Use boards, cards and lists to keep track of projects and each team member’s work.
Asana is another productivity tool that will keep your team aligned and collaborating on their work. Map out the details of a project, organise every step, and assign tasks. The free plan allows teams of up to 15 people.
Free SEO tools
If there’s one area of B2B marketing that has an abundance of tools, it’s Search Engine Optimisation. We could have written a B2B toolkit post about SEO tools alone.
From keyword research, website crawls, and rank tracking, there is no shortage of free software to help your SEO efforts.
Ahrefs has long been a big player with their paid SEO software, but now their extensive free tools earn them a place on this list too. As you can see from the screenshot below, it’s a comprehensive suite despite the lack of cost.
An SEO spider that crawls your site highlighting technical SEO issues. The tool can be used for free, with the same functionality as the paid version, for up to 500 URLs. For bigger sites the paid version is only £149 for a year.
The first step in creating a B2B email marketing strategy is to define who your audience is, and how to reach them. Creating a market map can be a daunting and time-consuming task. Alternatively, you can use our tool and have in-depth results in no time.
So you know who you want to target, how many of them there are, and the breakdown of industry and company size. How do you actually connect with them? Use our simple tool and find any business email address in seconds.
Next, you need to make sure your emails avoid spam folders and land directly into the inbox. This actually features two tests: a basic and an advanced, and lists the elements that are contributing to your score. It also tells you where your messages will land: inbox, spam, tabs, or undelivered.
This simple tool will give you an estimate of how long it takes to read your piece.
We haven’t covered every piece of martech out there, but these free marketing tools should allow you to cover the different aspects of your marketing. Once you’ve used them for a while, you can decide if you need to upgrade to a paid version.
One final bonus free tool: check out our ROI calculator below, and see what a SoPro prospecting campaign could do for you.
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