Performance by job title
A world of insights.
Welcome to a world of email prospecting data. From industry benchmarks, the best time to send emails, which job titles to target and how company size affects results, it’s all covered in The State of Prospecting. Every Sopro client campaign benefits from the wealth of data and expertise we’ve built up over the years, and now you can access the last five years of results right here.
Prospecting can deliver your message to the heart of your target companies, but only if the right people get your message.
Should you aim for the top or will your email get buried Which job titles ignore their emails? And who has the highest lead rate?
Take a look below or click here to view full job title stats table.
Least prospected job titles
| Job Title | Emails Sent |
|---|---|
| Learning and Development Lead | <0.1% |
| ICT Head | <0.1% |
| Architect Lead | <0.1% |
| Director Technical | <0.1% |
| Manager Construction | <0.1% |
Most polite job titles
| Job Title | Response rate |
|---|---|
| Fundraising Head | 10.2% |
| Quality Engineer | 9.8% |
| Office Coordinator | 9.7% |
| Fundraising Manager | 9.2% |
| Fundraising Director | 8.5% |
Most likely to respond positively
| Job Title | Lead rate |
|---|---|
| Fundraising Head | 12.1% |
| Manager Curriculum | 11.4% |
| Fundraising | 10.5% |
| Production Head | 10.2% |
| Fundraising Manager | 10.0% |
Most prospected job titles
| Job Title | Emails sent |
|---|---|
| Managing Director | 4.2% |
| Founder | 2.3% |
| Marketing Manager | 1.7% |
| CEO | 1.7% |
| Chief Executive | 1.4% |
Least polite job titles
| Job Title | Response rate |
|---|---|
| Senior Data Engineer | 0.2% |
| IT Project Manager | 0.6% |
| Data Scientist Senior | 0.7% |
| EMEA Marketing | 0.7% |
| Platform Head | 0.8% |
Least likely to respond positively
| Job Title | Lead rate |
|---|---|
| IT Project Manager | 0.2% |
| CRO | 0.2% |
| Senior Data Engineer | 0.3% |
| Visual Merchandiser | 0.3% |
| Software Lead | 0.3% |
Just swipe to see the whole table
Key job title stats
| Job title | Open % | Response % | Lead % |
|---|
| Job title | Open % | Response % | Lead % |
|---|
The State of Prospecting 2024
A practical guide to prospecting, with data from 84 million outreach touchpoints and insights from 377 sales and marketing professionals.
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