Is it the end for email open rates?

It's time to move on from open rates, explains Sopro CINO, Rob Harlow.

Performance by company size

A world of insights.

Welcome to a world of email prospecting data. From industry benchmarks, the best time to send emails, which job titles to target and how company size affects results, it’s all covered in The State of Prospecting. Every Sopro client campaign benefits from the wealth of data and expertise we’ve built up over the years, and now you can access the last five years of results right here.

How does company size affect prospecting success? Should you target larger companies with bigger budgets, or
does a higher lead rate come from startups?

Just swipe to see the whole table

Full company size stats

Company Size Delivered % Open % Response % Lead %
Company Size Delivered % Open % Response % Lead %

Emails Sent by Company Size

The State of Prospecting 2024

The State of Prospecting 2024

A practical guide to prospecting, with data from 84 million outreach touchpoints and insights from 377 sales and marketing professionals.

Download now
The State of Prospecting 2024