Your Staffing and Recruiting lead generation agency

If you offer full service recruitment partnerships, fractional embedded teams, tactical candidate sourcing, screening, or ATS tech, you need Sopro’s tried and tested lead generation solutions to put you in front of the decision-makers and talent teams that actively require your services.  

We know your audience, where to reach them and what to say.

The recruitment landscape is fast-paced, and the stakes are high—especially for senior stakeholders tasked with meeting ambitious hiring goals. We understand your challenges, from talent shortages to tight hiring timelines, and we know which decision-makers will see the value in your expertise.

With your direction on geography and target company profiles, we focus on engaging roles like CPO, Head of People, Head of Talent, HR Directors, and strategic HR Business Partners, as well as CEOs and Founders in smaller businesses. These leaders are often actively seeking solutions that enhance recruitment outcomes and align with their organisational goals. Wider departmental heads can also be a great entry point where live vacancies are identified.

Our approach doesn’t stop at job titles. We layer in audience signals, such as “active recruitment,” to identify those most likely to engage, ensuring your message reaches the right people at the right moment. With crafted messaging that speaks directly to their challenges, we position your solution as timely and tailored to their needs.

Power your pipeline

One of my clients in the staffing and recruitment sector has seen fantastic results with their campaigns. We’ve achieved a 20% response rate, leading to an impressive 11% lead rate and a cost per lead as low as £19. These metrics are driving real impact and creating meaningful opportunities for their business.

Julie Jones | Head of Customer Success, Sopro

Staffing and Recruiting prospecting that really performs

At Sopro, going the extra mile to drive results for your recruitment and staffing business is the bare minimum. To ensure success, we: 

Customise messaging

One of the main things that sets your staffing and recruitment business apart is its people. That’s why we create personalised, humanised marketing solutions that capture your company's voice, essence and expertise.

Industry expertise

Boost your brand’s presence

It’s our goal to amplify your brand’s voice and create a memorable presence. So, even if the people listening aren’t looking at that exact moment; when the time comes, you’re the first recruitment and staffing agency on their minds. 

Leverage data

Our campaigns may be creative, but our decisions are data-led so you can be confident our insights are guided by robust analytics, not hunches. Ensuring peak performance and peace of mind. 

Monitor and optimise in real-time

We work with you to engineer a campaign that works, but that’s not where the process ends. Once it’s out there, we continuously track and monitor performance, making optimisations to ensure you reach your goals. 

Manage cross-channel compliance

Ensuring compliance can be a real headache. So let us handle it. We’ll manage your multi-channel efforts, ensure they adhere to platform-specific guidance and best practices, and safeguard your brand.

Innovation, and then some

Staffing and recruiting moves fast—and so do we. With 87 clients in this space, we know how to position you in front of the talent leaders and decision-makers actively seeking your expertise.

Julie Jones | Head of Customer Success, Sopro

Your Staffing and Recruitment prospecting experts

To increase your company’s visibility, you need to work with a team that understands your industry. We’ve launched over 15,000 campaigns, honing our skills and strategies with each one.

We’ll use our award-winning experience and tried-and-tested methods, tailoring them to your needs. We'll accentuate your business's positives and put them in front of people who need your services. 

Deep industry knowledge

We understand the challenges that HR, staffing, and recruitment companies face and ensure we keep abreast of industry changes. This enables us to update strategies and ensure expectations can be met. 

Specialised teams

Our team consists of expert marketers with firsthand experience creating successful lead generation and email marketing strategies for the Staffing and Recruitment industry. 

Success you can rely on

We use proven tactics, like gifting, to help recruitment and staffing businesses build long-lasting partnerships, secure key contracts, and grow. 

Cutting-edge strategies

The Staffing and Recruiting industry can change quickly, but so can we. We use adaptive tools and technology to retarget campaigns and ensure they reach the right people at the right time.

Tailored campaigns

We modify our solutions to ensure they meet your needs and smash your targets. This allows you to build proper relationships that work for you and your clients. 

Success stories from businesses like yours

We’re serious about your growth. Explore our success stories to see how our leading email marketing and lead generation services helped Staffing and Recruiting companies just like yours achieve success.

Alan Byrne
“It’s really opened the door to some significant companies we’d previously struggled to reach… The ROI from the Sopro campaign has been very, very positive.”

Alan Byrne | Commercial Director for Mid-Market

Read success story
Kathryn Strachan
“It was a month or two into working with Sopro that we got our first closed deal. That one deal covered all of Sopro’s expenses and still continues to. ”

Kathryn Strachan | Managing Director and Owner

Read success story
Tom Newham
“I was so impressed with the results that after the first three months, we decided to double our spend. It was that good. And since then, it’s grown even more so.”

Tom Newham | Managing Director

Read success story
More success stories

Why choose Sopro?

You need to shout a bit louder than everyone else to make an impression in the Staffing and Recruitment industry. That’s why we turn our lead generation and email marketing services up to 11 to amplify your business. 

Dedicated 1:1
support

Our team of experts becomes yours. Committed to delivering the support you need to get your business and its candidates in front of the right people. 

Data-driven
campaigns

Our industry-leading data analysis unlocks insights, so you can focus your efforts on having conversations with people who need your services and increasing ROI.

Tailored solutions

We design strategies that align with your goals, ensuring each campaign meets your business’s needs. 

Campaign
realignment

After sending an email marketing or lead generation campaign for your staffing company, we continually track, review, and fine-tune your campaign to realign with industry trends and changes. 

Cross-channel
coordination 

Hiring managers aren’t looking for top-tier talent on one platform. That’s why we coordinate multi-channel campaigns across platforms to ensure your messaging gets in front of the right people.

Enough talking the talk

Let us help you navigate the sea of recruitment and staffing industry updates, get the inside track with valuable insights from our resources hub, and explore tips on everything, from our ultimate guide to sales forecasting to the secrets of successful B2B sales emails

Sopro’s seamless integration

Sopro complements your existing campaigns with easy audience exclusions and effortless integrations. Synchronise your account-based marketing with your website and CRM for full-funnel success.

CRM Platform
CRM Platform
CRM Platform
CRM Platform

This is reporting done right

When you work with us, you get access to a personalised client portal. Here, you can view live campaign insights, review performance reports, and keep track of our progress.

  • View campaign results and ROI whilst we suggest optimisations to your recruitment lead gen strategy.
  • Easily exclude specific accounts or segments for targeted engagement.
  • Gain insights and feedback around prospects, buyer intent, your ideal customer profile, and content performance.
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