The art of prospecting
SoPro offer the most effective prospecting format in the world.
Our extraordinarily talented individuals deliver multi stage prospecting campaign as a flexible, scalable service.
There are 8 critical steps to every SoPro prospecting campaign, each has been developed, tested and earned its stripes as a core stage. We’ve outlined the blueprints below.
As you might imagine… Team SoPro can be a little obsessive about prospecting. Each step has a raft of actions, processes, systems and quality measures within it, all delivered like clockwork by Team SoPro, the Prospecting Guardians of the Universe.
Expert campaign onboarding
Full compliance assessment
Planning & scheduling
Identify campaign objectives, set targets, dates and plan campaign approach.
GDPR compliance audit to ensure campaign complies with the General Data Protection Regulation (GDPR) and Privacy and Electronic communications Regulations (PECR).Full Market Assessment
Agree target profiles
Sample prospect list
Locations, industries, company size brackets, target job titles.
Map markets and circulate the segmented prospect universe for review.Prospect List-Build
Identify & qualify prospects
Source contact details
Build a live prospect database and quality check every result by hand.
Source and verify contact details for each valid prospect, including email.
Filter campaign exclusions, existing personal contacts, active clients, previous responders and global suppressions.Technical Delivery Setup
Tracking & unsubscribes
Email config testing. Domain blacklist and email deliverability testing. DNS updates or new domains if needed.
Set up delivery, click, open and response tracking.
Email Awesomeness checker.Exceptional Messaging
Write the perfect intro
Punchy & personalised
Weave the SoPro magic!
Produce the perfect introductory email, highly personalized with a conversational tone.
Crafted to flow naturally into your sales process. Usually asking for a meeting or a call.Campaign Launch
Go! Go! Go!
Daily import to CRM
Passive engagement (social)
Direct engagement (email)
Source and queue 50 - 100 fresh prospects every day
Passively engage each prospect via social channels.
Directly engage each prospect With an awesome personalized email introTrack & Chase
Response management (via CRM)
Pen the perfect follow up
Categorise and log responses
Create tactful, light, informal or humorous chaser emails and continue engagement with 2nd, 3rd and 4th stage chaser emails to all non-responders.Optimise
Live performance analysis
Sales pipeline review
The world’s best campaign report format.
Review response rates, deals closed and general campaign performance by segment on a weekly basis.
Adjust targeting, technical settings and/or messaging to improve delivery rates, open rates and lead rates.