The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
BauWatch
This Security client achieved substantial growth in their UK market through Sopro’s proactive lead generation approach – building a high-quality sales pipeline, significantly boosting brand visibility, and yielding impressive ROI across multiple regions.
Success metrics
Global reach
Achieved leads across the UK, Belgium, Poland, France, Italy, and Spain, strengthening market presence across Europe
Cost efficiency
Delivered strong ROI with cost per lead between £23 and £89, offering substantial returns on investment
Consistent pipeline
Generated over 2,500 leads, providing a steady flow of high-quality sales opportunities
Sales focus
Enabled the sales team to concentrate on closing high-value deals, enhancing productivity and driving growth
Sopro have been an instrumental part of our growth over the past year. I've used lead generation agencies in the past that were very engaged at the beginning and then silent once the contract was signed. Here it felt like Sopro's engagement only went up.
Company
The UK & Europe’s leading provider of temporary CCTV
Website
https://www.bauwatch.com/Industry
Security and Investigations
Founded
2008
Size
500-1000 employees
Partnering with sopro since
2023
Challenge
BauWatch faced the dual challenge of building a strong sales pipeline while increasing brand awareness in the highly competitive UK market. Relying heavily on PPC campaigns and inbound referrals, they struggled to maintain a consistent flow of new opportunities.
To achieve their growth ambitions, BauWatch needed a more proactive and scalable approach to connect with SMEs in the construction, engineering, facilities, and real estate sectors—key markets for their products. Their ultimate goal was to establish a reliable stream of leads and drive sustained sales revenue, but finding the time and resources to effectively target these industries was a significant obstacle.
Our proactive engagement and tailored approach have been pivotal in growing BauWatch’s sales pipeline and expanding their market presence.
Solution
Sopro implemented a comprehensive multichannel strategy tailored to BauWatch’s growth ambitions, focusing on engaging their Ideal Customer Profile (ICP) across multiple touchpoints. The campaign began with an in-depth ICP analysis to clearly define target prospects, followed by ongoing optimisation to keep profiles precise and relevant.
Highly personalised outreach was delivered via email and LinkedIn, using tailored messaging to resonate with prospects and build meaningful connections. To capture additional opportunities, Sopro deployed website tracking and IP lookup, allowing BauWatch to identify and proactively engage with visitors to their website, maximising conversion potential.
We took the time to understand BauWatch’s needs, and consistently optimised our campaigns, ensuring we were always moving in the right direction.
Impact
Sopro’s campaign delivered exceptional results for BauWatch, generating over 2,500 high-quality leads for their European sales teams. With cost per lead ranging from just £23 to £89, the campaign provided a substantial return on investment while driving a steady stream of opportunities.
The success of the UK campaign prompted BauWatch to expand its partnership with Sopro across multiple European markets, including Belgium, Poland, France, Italy, and Spain. Today, Sopro is a major lead source for BauWatch, playing a critical role in strengthening its sales pipeline and driving its growth across Europe.
Joao and Gjorge have been great at managing our accounts and working proactively to improve our campaigns over the months. This has saved me a tonne of time, as I know the campaign is moving in the right direction. The number of leads we've received has been significant, already delivering a healthy ROI, with a majority still in the pipeline.
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