Email content

4 minutes

May 18, 2021

In praise of plain text emails

Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.
How your data insertions are killing your prospecting results
Email content

3 minutes

May 4, 2021

How your data insertions are killing your prospecting results

Is the data you are inserting into your emails killing your prospecting results? Let’s find out if you come across all human or all replicant.
Go short or go home: why wordcount is killing your biz dev
Email content

3 minutes

April 26, 2021

Go short or go home: why word count is killing your outreach

When it comes to prospecting emails, keeping it short and simple is the key to success. We look at the structure of an outreach email.
Email content

4 minutes

March 30, 2021

‘Curiouser and curiouser’: How to get prospects to open your emails

Discover strategies to craft compelling email subject lines that pique curiosity and boost open rates.
Cold email

6 minutes

February 12, 2021

Cold email copywriting: 8 mistakes to avoid

How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.
call to action header
Email content

7 minutes

January 20, 2021

Sales email Call to Actions: How to write email CTAs

Trying to write the perfect sales email call to action for your prospecting campagin? We've written 14 million CTAs. This post reveals all!