Email content

7 minutes

July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.
Cold email

8 minutes

June 30, 2023

How to write cold emails that work for US audiences

Looking to reel in US sales? Here's how to write cold email templates that get American prospects hooked for more.
Email content

5 minutes

November 3, 2022

Your TOV: Why you shouldn’t get precious when prospecting

Every great brand has a distinctive tone of voice but can using that TOV in your prospecting actually damage your leads?
Email content

7 minutes

October 28, 2022

Don’t get ghosted: how to write a killer follow-up email

Writing a killer follow up email can make all the difference to your lead rates. Learn how to write an email chaser that will get results.
Email content

6 minutes

March 1, 2022

How we make sure your prospecting emails get opened

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.
Email content

3 minutes

May 21, 2021

Eliminating jargon: the need for simple prospecting

Find out why jargon has no place in prospecting and how you can make the most technical of pitches short and sweet.