
Your TOV: Why you shouldn’t get precious when prospecting
Every great brand has a distinctive tone of voice but can using that TOV in your prospecting actually damage your leads?

Intelligent prospecting: Ten strategies to increase your sales
Intelligent prospecting uses smart techniques to boost results. Discover ten strategies in this guide to boosting your sales outreach.

How we make sure your prospecting emails get opened
Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.

Eliminating jargon: the need for simple prospecting
Find out why jargon has no place in prospecting and how you can make the most technical of pitches short and sweet.

In praise of plain text emails
Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.

How your data insertions are killing your prospecting results
Is the data you are inserting into your emails killing your prospecting results? Let’s find out if you come across all human or all replicant.