November 3, 2022

Your TOV: Why you shouldn’t get precious when prospecting

James Mills

Every great brand has a distinctive tone of voice but can using that TOV in your prospecting actually damage your leads?

Email content
April 1, 2022

Intelligent prospecting: Ten strategies to increase your sales

Kit Smith

Intelligent prospecting uses smart techniques to boost results. Discover ten strategies in this guide to boosting your sales outreach.

Email content Prospecting
March 1, 2022

How we make sure your prospecting emails get opened

Darren Gooding

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.

Email content Prospecting
May 21, 2021

Eliminating jargon: the need for simple prospecting

Darren Gooding

Find out why jargon has no place in prospecting and how you can make the most technical of pitches short and sweet.

Email content Prospecting
May 18, 2021

In praise of plain text emails

Darren Gooding

Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.

Email content Prospecting
How your data insertions are killing your prospecting results
May 4, 2021

How your data insertions are killing your prospecting results

Steve Harlow

Is the data you are inserting into your emails killing your prospecting results? Let’s find out if you come across all human or all replicant.

Email content Prospecting