January 31, 2024

The ultimate guide to multi-channel prospecting

Tom Pople

Make your business more memorable and elevate your outreach with our ultimate guide to multi-channel prospecting.

Prospecting Prospecting results
January 4, 2024

Ideal customer profiles and buyer personas: What’s the difference?

Tom Pople

Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.

B2B audience Defining your audience
November 14, 2023

Rise of the remote sellers: the inside scoop on inside sales

Tom Pople

Make inside sales work for your remote team. From success rates to pitching perfectly from afar, here’s our inside scoop on inside sales.

B2B sales Sales representatives
September 6, 2023

Building an email list from scratch: a comprehensive guide

Tom Pople

How to build your own sales email list and tips for making the process quicker and easier - without compromising the quality of your data!

B2B data email list
May 4, 2022

How to set up a lead disposition process

Tom Pople

What is lead disposition? What does it deliver and how can you get in on the fun? This post will guide you through how you can set up your own lead disposition process, and what you have to gain from it.

B2B sales Lead scoring
December 13, 2021

How to flush out the problems with your sales pipeline review meetings

Tom Pople

The pipeline review is a critical tool for accurate forecasting – so here are some healthy purges you can prescribe to flush out any problems.

B2B sales Optimising the sales process