B2B sales

8 minutes

August 7, 2024

What is lead scoring? A complete guide with 8 practical steps

Boost your sales efficiency with our complete guide to mastering B2B lead scoring, packed with expert tips and actionable steps.
Lead generation

9 minutes

February 2, 2024

Prospecting and lead generation: Making the most of both

Get to know how prospecting and lead generation can work together in tandem to bring you optimal sales conversion.
B2B marketing

8 minutes

January 15, 2024

How to optimise your LinkedIn company page

8 instantly actionable secrets to make your LinkedIn company page stand out, boost your brand, and help your sales team sell more.
B2B audience

10 minutes

January 4, 2024

Ideal customer profiles and buyer personas: What’s the difference?

Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
Cold email

9 minutes

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
B2B marketing

14 minutes

September 27, 2023

How content marketing can upgrade your lead generation

Discover how content marketing can boost your lead generation. We cover how to create quality content that converts, plus how to promote it.