does gdpr apply to b2b - sopro
September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

Colette Hagan-Young

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.

B2B data GDPR and compliance
Prospecting etiquette - sopro
August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Colette Hagan-Young

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.

Prospecting
August 23, 2022

5 secrets to getting more leads from Google Ads

Colette Hagan-Young

Google Ads and PPC can be really effective. But they don't come cheap. Here's our 5 secrets for getting more leads from Google ads.

B2B marketing