It’s not what you know or who you know, but what they do

What effect does your potential prospect’s position in a company have on your chances of success in securing that critical first meeting? And, how freely do different departments flow into your [...]

Which sector delivers the most B2B leads from email prospecting?

It’s been a busy year here at SoPro. As ever we’ve been prospecting like mad – in fact, I just glanced over at the Sendometer and it looks like we’ve sent over 1.1m emails ytd…. Let’s [...]

E-males or Fe-mails?

We’ve covered a good deal of ground in our SoPro Insight series, digging up nuggets of data that reveal the effects of everything from company size to time of day when it comes to a prospecting [...]