The State of Prospecting 2026

The State of Prospecting 2026

The essential report guiding smarter, more effective outreach.
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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

All blog posts

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B2B salesProspectingB2B marketingNews and awardsLead generationBusiness growthB2B audienceB2B dataSales engagementDemand generation
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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
B2B sales

9 min read

October 06, 2026

B2B lead nurturing: How to nurture sales leads

Learn how B2B lead nurturing works, how to nurture sales leads effectively and build a strategy that turns interest into qualified opportunities.
Lead generation

12 min read

October 06, 2026

Sopro vs Cognism: Managed lead generation partner or prospecting software platform?

Compare Sopro and Cognism to see which best fits your business. Learn the difference between managed lead generation and prospecting software.
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Prospecting

13 min read

September 03, 2026

How to find and target decision makers in a B2B company

Learn how to find and reach B2B decision makers using proven research, outreach and targeting strategies that generate more qualified sales conversations.
B2B audience

19 min read

September 02, 2026

How to create a prospecting list: Expert guidance for B2B sales success

Learn how to build a high-quality B2B prospecting list and prospect database with expert tips on targeting, data quality, compliance and outreach success.
Demand generation

12 min read

September 02, 2026

What is demand generation? A complete guide to B2B demand gen

Learn what demand generation is, how it works in B2B, and how to build a strategy that creates awareness, intent and qualified pipeline.
Prospecting

13 min read

September 02, 2026

B2B sales outreach strategies: Your step-by-step guide to outreach success

Learn what sales outreach is, how to build an effective strategy, and which tools drive more leads, meetings and pipeline with our guide to success.

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