April 26, 2021
As you settle down to write your prospecting email it is worthwhile to bear these stats in mind:
This means that if your prospecting mail is too long it will be heading straight for the virtual trash can.
With so many emails to handle no-one has the time to spare trying to figure out what you are trying to say as you politely beat around the bush.
Your prospecting email should not be clocking in at more than 150 words.
And if you can say what you need to say in 100, then all the better.
Remember: you are not actually trying to sell a product or a service when you prospect.
What you are doing is trying to create curiosity and interest. You want to pique enough of this for someone to say, ‘Sounds good, let’s talk’.
And then you can start selling your product or service.
A prospecting mail is not the place to go into detail or to try and outline all of the benefits your marketing team have painstakingly identified.
It is the place to say, ‘I have a solution – want to chat about it?’
In many ways, the less detail the better.
It adds an enticing air of mystery.
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Here is the anatomy of a perfect prospecting mail.
Here is the long and short of it: you probably only have about 10 seconds to get someone’s interest – and, if you do, they’ll only allow about half a minute more to read your mail.
If it looks too long, they will most likely give up.
Even if they don’t, they will not read every word you wrote – they will stop before the end or just try and get the gist of it by scanning the paragraphs.
To be read you need to make it short.
You need to make it simple.
And then you can hit the sweet spot of email prospecting.
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