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Posted on: June 13, 2019
Reading Time: 2 minutes
Category: Lead conversion
We love prospecting.
And we love providing top quality leads that grow your business.
At the last count we reckoned we’ve provided our 300-plus clients with £50m of new business.
But the conversion of a lead into revenue is never a straight-forward path.
In fact, Salesforce recently found that:
So, from lead to deal you can expect around a third of a year.
Which got us thinking.
Well, there’s certainly too much there for one post – so we’ve created a ‘Long Life of the B2B Lead’ series to answer all the questions.
Here’s what to expect:
And if we’ve missed something ping us a message and we’ll find time between the 150 prospecting campaigns we run every day to shed some light.
Craig Mathewson
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