UK B2B account-based engagement agency
Your B2B account-based engagement agency
Account-based engagement (ABE) flips the funnel and gets personal, but at scale.
We don’t wait for top accounts to come to you. We proactively reach relevant contacts with targeted messaging that hits the mark.
Sopro’s ABE service blends outbound email, paid ads, and LinkedIn with live engagement signals and buyer intent data. So you can start more conversations, accelerate more deals, and never miss a moment that matters.
- Presence that performs – Be seen by the right people in the right accounts, across every key channel.
- Persistent engagement – Stay visible and relevant throughout the full buying cycle, not just the start.
- Pipeline precision – Drive high-quality, multi-stakeholder conversations that convert into real opportunities.
Power your pipeline
The UK account-based engagement agency you can trust
Are other companies leaving a sour taste in your mouth? Give your business the trusted ABE services it needs to thrive.
Are your account-based tactics falling flat?
Account-based engagement sounds great in theory, but the reality can look like:
- Content campaigns that hit one stakeholder and go nowhere
- Sales chasing cold accounts that were never a fit
- Disconnected channels, inconsistent messaging, and unclear ROI
When account-based marketing or engagement is undercooked, it shows. You’re targeting high-value accounts, but you’re not turning interest into action.
That’s where Sopro’s account-based engagement model steps in. We go beyond marketing to create real, two-way conversations with the right people, in the right accounts, across multiple touchpoints.
Book a demo to see what you can achieve by outsourcing your account-based engagement to experts.
Lets talkWhen ABE works, it really works
Instead of relying on a single lead or waiting for inbound interest, you reach the entire buying committee early. Done right, ABE:
Builds influence where it counts
Position your brand as the go-to choice for key accounts, not just a name in the inbox.
Engages across every touchpoint
From email to LinkedIn to display, your message hits home wherever your audience is active.
Unites sales and marketing
Shared signals and goals keep everyone focused on progressing high-value conversations.
Creates meaningful visibility
Stay top-of-mind with the whole buying committee, from first touch to final sign-off.
Warms up accounts the smart way
Personalised, multi-threaded outreach moves stakeholders from awareness to action.
Generates real, predictable pipeline
Your funnel fills with qualified, engaged accounts ready to talk, not just click.
How Sopro’s account-based engagement services work
From your first strategy call to pipeline results you can measure, here’s how we build and run ABE campaigns that engage the right accounts, at the right time, across the whole buying group.
Shaping your ABE strategy
We start by understanding your business, accounts, and revenue goals. Then, we craft a tailored ABE plan to engage the right people with the right message at every stage.
Building your ideal account universe
Using proprietary data and custom enrichment tools, we identify high-fit accounts and map out the key decision-makers, influencers, and stakeholders in each.
Designing personalised outreach
We create multi-threaded campaigns with messaging designed to resonate at both the individual and account levels – combining email, social, and display channels where needed.
Driving engagement across the buying group
Our team engages multiple stakeholders within each account, nurturing relationships and building consensus to move deals forward.
Flagging warm, engaged opportunities
When stakeholders show intent – whether through replies, activity, or engagement signals – they’re flagged, qualified, and passed to your sales team with full context.
Optimising campaigns in real time
We continuously monitor account-level performance to refine messaging, targeting, and cadence – so your campaign keeps getting sharper, smarter, and more effective.
Like what you see? This is only the beginning.
Book a demo to discover how Sopro’s B2B account-based engagement services fill your funnel with the right buyers.
B2B tech, built for account-based impact
Running effective ABE campaigns isn’t just about the data. It’s about what you do with it. Our in-house tech stack is built to identify, track, and engage entire buying groups at scale, while giving you the visibility to act fast.
Real-time campaign insight
Track engagement at contact and account levels. See who’s warming up, where interest is spreading, and when it’s time to get sales involved.
Advanced audience mapping
We pinpoint the right accounts, find key decision-makers and influencers, and keep your targeting razor-sharp with live data enrichment.
AI-enhanced performance
Machine learning models analyse thousands of campaign signals – fine-tuning your messaging, timing, and targeting.
Seamless sales integration
From CRM updates to timely sales alerts, we integrate seamlessly into your existing workflow, so your team can act fast when interest peaks.
Why choose Sopro for account-based engagement?
We’ve redefined account-based engagement for B2B brands. Our model blends full-funnel thinking, world-class prospecting, and human-led strategy to help you land, expand, and retain high-value clients.
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Start seeing resultsSopro vs other account-based engagement solutions
Not all ABE providers are created equal. Whether you're comparing Sopro with traditional ABM platforms, generic intent data providers, or in-house ABM attempts, here’s how we deliver clarity, consistency, and performance.
| Sopro | ABM platforms | Intent data providers | In-house ABM | |
|---|---|---|---|---|
| Speed to launch | Campaign-ready in weeks with no tech setup required | Lengthy onboarding and integration | Instant signals, but no activation plan | Slow to build, test, and optimise |
| Account targeting | Precision-targeted accounts based on live intent, firmographics, and past activity | Pre-defined segments with limited adaptability | Broad, often unqualified audiences | Limited by internal resources and tools |
| Multi-channel delivery | Fully managed campaigns across email, LinkedIn, IP retargeting, and gifting | Often siloed into ad or platform-only channels | Data only – no outreach or delivery | Requires in-house tools, creatives, and resources |
| Stakeholder reach | Designed to influence buying groups, not just individuals | Limited by platform capabilities or budget | No engagement functionality | Often reliant on sales or manual outreach |
| Transparency | Real-time engagement insights, buyer signals, and conversion metrics | Platform dashboards may require interpretation | Basic reports or dashboard access | Dependent on internal CRM and reporting setup |
| Sales alignment | Sales notified of buying signals and warmed leads in real time | Handoff can be delayed or misaligned | No sales delivery mechanism | Depends on internal process and bandwidth |
| Strategic support | Dedicated strategists guide audience builds, messaging, and optimisation | Self-serve or templated support models | None – data-only service | Time-intensive and requires in-house expertise |
Sopro gives you
- The precision of an ABM platform, without the complexity
- The actionability of outreach, not just signals
- A fully managed ABE programme that aligns sales and marketing, accelerates pipeline, and adapts with your growth
Powered by real insight. Backed by expert strategy. Delivered by the UK’s leading B2B engagement specialists.
Results that speak your language
You're not just looking for impressions or clicks. You’re after pipeline, conversations, and deals with the accounts that matter most. Sopro’s account-based engagement gets your brand in front of high-value prospects and turns interest into impact.
Read more reviews“I get 25 prospecting emails a day, and they’re always the same. Amongst the noise, Sopro’s emails stood out. They were amazing. My co-founders and I forwarded them to each other and immediately put together a business case.”
| Head of Customer Success
“The results exceeded our expectations. The response was overwhelming in the best way possible. We secured key partnerships, expanding our corporate relationships in ways we hadn’t been able to before. It’s been incredibly successful.”
| CEO
“It’s really opened the door to some significant companies we’d previously struggled to reach… The ROI from the Sopro campaign has been very, very positive.”
| Commercial Director for Mid-Market
“It’s always nice opening your emails in the morning and seeing that you have another qualified lead to reach out to.”
| Digital Business Development Manager
Multi-channel account-based engagement, built around your business
The most effective account-based engagement combines multiple touchpoints to cut through the noise, build familiarity, and spark real conversations. We blend precision targeting with timely, personalised messaging across the channels that matter most to your prospects.
Account-based engagement, tailored to your industry
Whether you’re targeting enterprise decision-makers, breaking into niche verticals, or growing strategic partnerships, ABE from Sopro flexes to fit your market.
We’ve run thousands of campaigns across hundreds of industries, so we know what works, where it works, and how to connect with the people that matter.
IT
Engage tech decision-makers with targeted, technically relevant outreach.
Financial Services
Generate leads in regulated sectors through compliant, effective outreach.
ISPs
Target the right B2B internet service buyers with laser precision.
Marketing & Advertising
Reach CMOs and brand directors with campaigns that cut through the noise.
Saas
Fuel consistent pipeline growth, from product-led growth models to enterprise deals.
Telecoms
Connect with the right B2B buyers in fast-moving, competitive markets.
Design
Win high-value contracts with outreach that speaks to the right creatives.
Training & Coaching
Book meetings with prospects actively investing in people development.
Staffing & Recruitment
Engage hiring managers and HR leaders with a proven approach to lead gen.
Management Consultancy
Secure meetings with senior decision-makers who value strategic insight.
Not sure where you fit into the mix?
Precision B2B data, built for account-based engagement
Your campaigns are only as good as the data behind them.
With Sopro’s ABE solution, you’re not working from outdated lists or guesswork.
Our in-house data team uses real-time signals, proprietary sourcing tools, and constant human verification to build ICPs that evolve with your strategy.
- Human-verified contact data – Clean, accurate, and compliant. No dead ends, no wasted effort.
- Full buying committee mapping – Go beyond a single contact. Reach and influence every key stakeholder.
- ICP intelligence that sharpens over time – Data that gets smarter with every interaction and insight.
Account-based engagement success stories
From SaaS disruptors to global enterprise brands, Sopro’s ABE solution is helping B2B businesses connect with the accounts that matter most – turning intent into opportunity.
“We went from being a completely unknown Croatian start-up to landing conversations with top UK brands. Sopro made that possible, and it’s been a key expansion channel for us.”
| Strategist, Hypefy
Ask the experts about our account-based engagement services
How quickly can we see results from account-based engagement?
We can get your ABE campaign up and running in as little as three weeks from onboarding – so yes, it moves fast. That said, account-based strategies are all about quality over quantity.
You’re targeting high-value decision-makers, so expect to see meaningful engagement build steadily. Most clients start seeing positive signals within 4–6 weeks – early engagement, conversations sparked, and pipeline warming.
From there, it accelerates as your brand becomes more familiar to the right people across the buying committee.
How do we measure success in account-based engagement?
We look beyond open rates. ABE success is measured across three layers:
- Account engagement – are the right people noticing and interacting with your brand?
- Stakeholder activation – are we reaching multiple contacts within each account, moving them towards intent?
- Revenue outcomes – are your sales team having better conversations and closing deals faster?
All of this is tracked and visible in your Sopro campaign portal, with full transparency and real-time reporting.
Does account-based engagement work alongside our inbound marketing?
Absolutely – it’s a perfect match. Inbound brings people to you; ABE makes sure you’re proactively reaching the accounts that matter most. We’ll align with your inbound campaigns to make sure messaging is consistent, the right prospects are nurtured across every channel, and high-intent accounts are handed over to your sales team at exactly the right moment.
Our data is exclusive and built for your campaign. We source and verify everything in line with GDPR and quality standards, so it’s clean, compliant, and bespoke to your ideal customer profile.
Do we get to keep the data you collect during the campaign?
Yes – and it’s all yours to use beyond the campaign. That includes verified contact information, job roles, social profiles, engagement history, and campaign responses. Everything is sourced specifically for your ICP and built for your campaign. It’s clean, compliant, GDPR-aligned, and entirely owned by you.
What do you need to get started?
Not much. You bring your ideal customer profile and sales goals – we’ll take care of the rest. That means sourcing account data, building campaigns, managing outreach, and delivering insights. Your team stays focused on sales conversations with warm prospects who are already engaged and familiar with your brand.
Can Sopro run account-based engagement internationally?
Yes – we have global reach. Whether you’re breaking into a single new region or scaling across multiple countries, we can adapt your ABE campaign accordingly. That includes localising messaging, tailoring outreach times, and ensuring data is sourced and managed in line with local privacy laws and cultural expectations.
What makes Sopro’s ABE offering different?
Most ABE providers give you either the strategy or the software – we deliver both, with hands-on execution. From data sourcing to multi-channel delivery, every part of your campaign is managed by our team. We don’t just help you get a foot in the door – we keep the conversation going until your prospects are ready to buy.
How do you tailor ABE for different business types?
For SMEs, we keep things lean and efficient – building brand familiarity with smaller buying teams and delivering qualified conversations without draining internal resources. For enterprise brands, it’s about scale and precision – engaging stakeholders across business units, geographies, and longer sales cycles. Our ABE campaigns flex to match your priorities and internal capacity.
Get span ABE insights straight to your inbox
Hot takes, data-backed insights, and practical tips to help you fuel consistent growth.
Learn more about B2B account-based engagement
Account-based engagement is the tip of the iceberg
Full-funnel growth means connecting every stage: awareness, engagement, and conversion. Explore how our other services work alongside ABE to deliver results you can trust.
Lead generation
Turn high-intent prospects into booked meetings with managed multi-channel outreach.
Explore lead generation solutions
Multi-channel marketing
From ads to social, keep your brand front of mind across every touchpoint until the deal is done.
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Email marketing
Re-engage past prospects and nurture warm leads with campaigns that drive measurable ROI.
Explore email marketing solutionsReady? It’s time to get growing
Tell us your growth goals, and we’ll show you how Sopro’s specialist account-based engagement services can make them a reality.
- See results in weeks
- Engagement that matches your ICP
- Full transparency from day one
- Scale campaigns on your terms