Email marketing agency
Your B2B email marketing agency
Emails that get opened. Campaigns that drive ROI. Outreach that leads to pipeline.
Sopro delivers managed B2B email marketing campaigns that nurture prospects, re-engage leads, and turn inboxes into your best-performing sales channel.
- Tailored for B2B success – Strategic email journeys built around your ICP
- Personalised at every stage – Dynamic content and segmentation that drives action
- Full transparency – Track every lead and result in your live campaign portal
Power your pipeline
The UK email marketing company you can trust
We're not here to batch-and-blast. We craft high-performance email marketing strategies that speak to your audience, reflect your brand, and move prospects through long, complex B2B buying cycles.
Sopro is the trusted partner for businesses that want smarter outreach, not just more sends.
Struggling to see results from email marketing?
You’re not alone. We hear it all the time:
- Solid open rates, but weak conversion rates
- Confusion about what happens after hitting send
- Struggling to target the right people and personalise effectively
If your email marketing feels like a chore with little return, it’s time to switch things up.
With Sopro, your campaigns are strategically planned, audience-led and insight-driven. We’ve built them from the ground up, designed to convert and fully managed from end to end.
- Strategically planned
- Audience-led and insight-driven
- Designed to convert
- Fully managed from end to end
Book a demo to see what you can achieve by outsourcing your email marketing to experts.
Book a demoIt’s time to win big with email marketing
Consistent pipeline, predictable growth, and complete control. Here’s what happens when you get B2B email marketing right…
Revenue that keeps climbing
A steady flow of high-quality leads means your sales team can focus on closing, not chasing all without increasing your headcount.
The right prospects, every time
No wasted budget or energy on poor fits; every lead meets your exact ICP.
Growth that scales with you
Increase or pause outreach whenever you need, with full visibility into performance.
Live campaigns in days, not months
Launch fast, start conversations sooner, and see results without the long lead times.
Fully managed by experts
From building your bespoke lead gen engine to getting sales-ready replies, we handle every detail for you.
Predictable, year-round pipeline management
Keep sales activity steady and scalable to avoid peaks and troughs.
How Sopro’s email marketing services work
Here’s how we build, run, and optimise high-performing B2B email campaigns:
Strategy and audience definition
We work with you to pinpoint your ideal customers, get clear on your goals, map your ICP, and plan messaging that aligns with buying stages.
Data sourcing and segmentation
We build and enrich contact lists with verified, GDPR-compliant data. Then we segment by role, seniority, behaviour, or interest.
Campaign setup and content creation
We write sharp subject lines, persuasive body copy, and clear CTAs – all designed to convert busy decision-makers. Our experts also use our AI engine. Trained on over 100 million Sopro emails, it crafts tailored messages for each prospect.
Automation and CRM integration
We connect everything to your platform (Salesforce, HubSpot, Zoho, etc.) and create automated journeys that trigger based on real behaviour.
Testing and optimisation
We A/B test subject lines and email copy to improve performance over time. Send times are staggered to protect deliverability and avoid spam filters.
Performance reporting
You receive real-time dashboards, along with regular reports that track engagement, conversion, and ROI.
Like what you see? This is only the beginning.
Book a demo to discover how Sopro’s B2B email marketing fills your pipeline with the right opportunities.
Proprietary B2B tech, built to scale
Built by Sopro. Powered by high-performance integrations. Our in-house tech stack is an ecosystem that combines proprietary tools with best-in-class platforms. Together, they deliver faster, smarter, and more transparent email marketing solutions for ambitious businesses like yours.
Faster launches
Our streamlined onboarding, automated workflows, and ready-to-go platform integrations mean your email campaigns go live fast.
Smarter segmentation
We use enriched data to target your ideal audience with pinpoint accuracy. Every message is personal, relevant, and primed to land with impact.
Clearer reporting
Track every open, click, and conversion in your live campaign portal. From inbox performance to revenue impact, you get full visibility at every stage.
Effortless CRM integration
Plug Sopro into your existing CRM and martech tools. We sync every email journey with your wider sales process for seamless execution.
Why choose Sopro for email marketing?
There are loads of so-so lead gen companies out there, but we’re Sopro.
Here’s why top B2B brands trust us to deliver.
Don’t settle for average emails. Trust the agency that’s been delivering high-impact B2B email marketing campaigns for over a decade.
Start seeing resultsSopro vs other email marketing solutions
Looking for B2B email outreach that actually delivers? You’ve got options: build an in-house team, use a platform like Apollo, or go fully managed with Sopro. Here’s how we stack up:
| Sopro | In-house teams | Apollo | |
|---|---|---|---|
| Strategy & delivery | Fully managed | Resource dependent | DIY setup |
| Data & segmentation | Built-for-you, compliant data | Limited to internal CRM | Self-serve data marketplace |
| Content & design | Custom copy and plain text email design | Competes with other tasks | Templates only |
| Automation & CRM | Seamless integration | Needs dev or ops input | Basic automations |
| Optimisation | A/B tested, data-led | Time-consuming | Manual, platform-dependent |
| Reporting & ROI | Transparent and insightful | Manual tracking | Limited visibility |
With Sopro, you don’t just get emails that look good; you get campaigns that are designed to perform. It’s the speed of outsourcing, the control of in-house, and the results your marketing deserves. Trusted by B2B brands across SaaS, finance, IT, and more.
Ready to win more of the right leads?
Don’t just take our word for it
The proof is always in the pudding. Or, in the case of B2B email marketing, the trust is in the testimonials.
Read more reviews“We went from being a completely unknown Croatian start-up to landing conversations with top UK brands. Sopro made that possible, and it’s been a key expansion channel for us.”
| Strategist, Hypefy
“Over the course of our relationship, Sopro have become our number one GTM partner during a period of exceptional business growth… Thanks to their expertise, we have closed a transformative deal worth in excess of £500,000.”
| Head of Marketing
“I get 25 prospecting emails a day, and they’re always the same. Amongst the noise, Sopro’s emails stood out. They were amazing. My co-founders and I forwarded them to each other and immediately put together a business case.”
| Head of Customer Success
Email marketing channels we use
Email is still king for B2B, but it works even harder when paired with the right supporting channels. That’s why we don’t stop at the inbox. We combine high-performing email campaigns with strategic touchpoints that boost visibility, build trust, and keep you top of mind.
B2B email marketing solutions for your sector
Whether you're in SaaS, finance, IT, or marketing, we know what it takes to win. Explore how we tailor email marketing strategies to your industry’s decision-makers, buying cycles, and challenges.
Financial Services
Generate leads in regulated sectors through compliant, effective outreach.
Saas
Fuel consistent pipeline growth, from product-led growth models to enterprise deals.
Telecoms
Connect with the right B2B buyers in fast-moving, competitive markets.
ISPs
Target the right B2B internet service buyers with laser precision.
IT
Engage tech decision-makers with targeted, technically relevant outreach.
Management Consultancy
Secure meetings with senior decision-makers who value strategic insight.
Training & Coaching
Book meetings with prospects actively investing in people development.
Marketing & Advertising
Reach CMOs and brand directors with campaigns that cut through the noise.
Design
Win high-value contracts with outreach that speaks to the right creatives.
Staffing & Recruitment
Engage hiring managers and HR leaders with a proven approach to lead gen.
Not sure where you fit into the mix?
Bespoke B2B email marketing data
Great email marketing isn’t off-the-shelf. We build every campaign from the ground up with intelligent data designed to match your ICP.
This means you benefit from:
- Precision targeting – every contact is a verified match for your audience.
- Full ownership – all data is yours to keep, download, and reuse.
- Deeper insights – get access to campaign engagement data to inform future outreach.
Email marketing success stories
See how we’ve helped B2B brands like yours generate opens, drive engagement, and deliver meetings for a fraction of the cost of a full-time team.
“It’s really opened the door to some significant companies we’d previously struggled to reach… The ROI from the Sopro campaign has been very, very positive.”
| Commercial Director for Mid-Market
“I was so impressed with the results that after the first three months, we decided to double our spend. It was that good. And since then, it’s grown even more so.”
| Managing Director
“It was a month or two into working with Sopro that we got our first closed deal. That one deal covered all of Sopro’s expenses and still continues to. ”
| Managing Director and Owner
Ask the experts about our B2B email marketing services
How quickly can we launch an email campaign?
We can launch campaigns in three weeks. In that time, we learn about your business, agree on the right audience to target, set up the systems needed, and shape the messaging so it’s ready to land. Trying to move faster means skipping these steps, which can lead to poor targeting, delivery problems, and weaker results. Three weeks give us the foundations for a campaign that starts working from day one.
What results can I expect from B2B email marketing?
Results will vary depending on your market, audience, and goals, but most clients see performance pick up within the first few weeks. One of the things that makes Sopro different from other email marketing agencies is our openness about performance. We publish two years of <a href=”https://sopro.io/results/live-campaign-results/”>live campaign results</a>, updated daily, so you can see exactly how we perform across sectors. If you’d like to understand your own market potential, you can also request a free <a href=”https://sopro.io/resources/market-navigator/”>Market Mapper report</a>.
How much input does my business need to provide?
Not much. We’ll do the heavy lifting.
From audience building and messaging to design and delivery, Sopro manages the full campaign end-to-end. Your main responsibilities? Joining onboarding calls, picking up the leads we generate, and giving regular feedback on performance.
That said, your insight is invaluable. Sharing details about your ideal customer, reviewing messaging, and keeping your website and LinkedIn updated help us fine-tune every send.
Do I get to keep the data from my campaigns?
Yes. All of it.
You retain full ownership of your campaign data, from contact lists to reply history. Every prospect is verified, <a href=”https://sopro.io/resources/blog/does-gdpr-apply-to-b2b/”>GDPR-compliant</a>, and mapped to your ICP, so you can reuse that data across your sales, marketing, and CRM systems whenever you like.
Yes. When you partner with Sopro, you receive full access to the data we generate. This includes contact details, social profiles, campaign interaction history, and more. It’s all ready for you to download and use as you like.
How do you ensure the quality of email leads?
It starts with intelligent targeting. We build custom prospect lists based on your ICP, then pair them with <a href=”https://sopro.io/resources/blog/personalisation-in-cold-emails/”>personalised messaging</a> designed to drive responses.
But it doesn’t stop there. Every campaign is monitored, reviewed, and optimised continuously based on your feedback, engagement metrics, and sales outcomes, so you always get leads worth following up on.
Can you support email marketing in international markets?
Absolutely. We run email campaigns across dozens of territories and industries, sourcing compliant, market-specific data for each region.
Whether you’re expanding into new countries or managing multiple regions at once, we adapt your outreach to local languages, business customs, and regulations.
Does B2B email marketing look different for SMEs vs. enterprise brands?
The channel stays the same, the approach changes.
For SMEs, we keep things lean, fast, and focused on ROI. That means targeted lists, faster launches, and simple reporting so you can get results without added complexity.
For enterprise, email marketing often means account-based nurture, multi-stakeholder messaging, and deeper integration with your CRM and sales enablement tools. We flex to match.
What makes Sopro’s B2B email marketing approach different from others on the market?
Where other agencies stop at software or templates, we build every campaign from scratch using your brand voice, your goals, and your ICP as the blueprint.
You get full campaign ownership, real-time reporting, and a dedicated team of experts handling every stage of the process. Combine that with verified data and smart personalisation, and you’ve got a pipeline engine built to perform.
Get our expertise straight to your inbox
Hot takes, data-backed insights, and all the practical tips you need to start winning big with email marketing and more.
Learn more about B2B email marketing
A lot more than just email marketing
Email is just the beginning. Sopro connects every part of your outreach strategy, helping you build awareness, spark engagement, and convert interest across the funnel.
Lead generation
Turn interest into action with targeted lead gen campaigns that deliver high-quality, sales-ready opportunities. From audience insight to booked meetings, we handle everything.
Explore lead generation solutions
Multi-channel marketing
Reach your audience wherever they are. We combine email, LinkedIn, phone, retargeting, and more to create integrated campaigns that keep your brand front of mind until the deal is done.
Explore multi-channel marketing solutions
Demand generation
Build market awareness, stay visible, and convert high-intent interest into opportunity. Our campaigns sync targeted outreach with your content and ads to fill your funnel from the top down.
Explore demand generation solutionsReady? It’s time to get growing
Tell us your growth goals, and we’ll show you how Sopro’s expert-led email marketing campaigns can help you reach them.
- See results in weeks
- Emails that engage and convert
- Full transparency from day one
- Campaigns tailored to your tech and team