Author

Darren Gooding

Account Executive

About Darren

Darren Gooding is an Account Executive at Sopro, helping B2B organisations build predictable sales pipelines through strategic, data-driven outbound prospecting. With extensive experience in revenue-focused environments, Darren combines product and market knowledge with practical outbound strategies to drive meaningful commercial conversations.

He works closely with clients to understand their proposition, ideal customer profile, and total addressable market (TAM), ensuring outreach is disciplined, relevant, and performance-led. Darren is known for his structured, resilient approach to prospecting, balancing intelligent targeting with consistent execution.

Alongside his client work, Darren actively shares sales insight and practical outbound thinking, contributing to wider conversations around modern prospecting and revenue performance.

Career highlights

Account Executive at Sopro, generating pipeline growth and helping clients accelerate B2B sales conversations through tailored outreach and multi-channel engagement.
Recognised for Sales Excellence, celebrating outstanding performance and contribution to team success.
Co-host of The Friday Sales Show, sharing practical experience and sales thinking with a broader professional audience.
Active contributor to sales discussions around outbound strategy, execution, and performance.
Sales development and leadership experience since 2010.

Connect with Darren

Don’t play it safe. Take calculated risks, invest more than you might feel 100% comfortable with, and truly back your proposition. Run a disciplined process, outwork the competition through deliberate repetition, and cover your entire TAM without hesitation. Keep showing up, because outbound favours the bold.

Darren Gooding | Account Executive

Expertise

B2B sales • Multi-channel prospecting • Client engagement • Prospect qualification • Outreach strategy • Sales process optimisation • Sales stack technology • Personalised follow-ups

Education

Computer Networking qualification

Latest articles from Darren Gooding

Email content

6 min read

March 01, 2022

How we make sure your prospecting emails get opened

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.

B2B sales

6 min read

January 07, 2022

Adapting to the new normal: Thriving in a hybrid sales environment

Learn how sales managers and their teams can adapt to selling remotely without it interfering with their lives.

B2B marketing

4 min read

November 09, 2021

The three main things that your LinkedIn posts should focus on

You'll discover how a LinkedIn B2B content marketing strategy can transform your marketing efforts and deliver a positive impact to the bottom line.

B2B sales

7 min read

October 27, 2021

What is consultative selling (and will it heal my deal rate)?

In this overview of consultative selling, we’ll explore exactly what it is and ask whether it works. We’ll then go on to look at some practical tips and background principles for incorporating a consultative approach into your sales techniques, including how you can build bespoke solutions for your prospects.

B2B sales

7 min read

October 14, 2021

How to get your sales team to prospect more effectively in 2022

Since more than half of sales teams are struggling to prospect effectively, here is what you can do to make sure 2022 is the year everything changes.

B2B sales

4 min read

October 12, 2021

4 quick tips for prospecting with video

Video has become a highly effective tool for connecting with prospects. Here’s a plan for enabling your sales team to succeed with video.