Is it the end for email open rates?

It's time to move on from open rates, explains Sopro CINO, Rob Harlow.

Your B2B multi-channel marketing agency

Unified messaging with amplified reach; that’s our multi-channel marketing down to a tee.

At Sopro, multi-channel marketing campaigns are our bread and butter. Cold email outreach, LinkedIn connections, synchronised display advertising and more…all working in harmony to engage your ideal customers.

So say goodbye to fragmented efforts and disjointed communications. With Sopro by your side, you can magnify your brand presence, boost marketing ROI, and reap the benefits of multi-channel services that deliver.

Power your pipeline

Multi-channel marketing for
calculated success

We’re the experts at putting your business in the right place at the right time to supercharge your commercial growth. We deliver integrated campaigns with seamless communications that create powerful marketing momentum for your brand.

Pooling years of cross-channel experience with proprietary data from thousands of successful campaigns, we craft an entire outbound marketing ecosystem that is greater than the sum of its parts. Performing where and when it matters most for measurable results.

Multi-channel case studies

“The team we work with are really super dynamic, and incredibly responsive. When you’re outsourcing a key part of your business, you have to trust those people.”

Read success story

“Working with Louise and Sasho at Sopro has been great; they conduct regular review meetings to inform us where we are with any particular campaign. With the input from the team it’s a great win for everyone.”

Read success story

“What really stands out is the campaign team. Simon and his team are seriously good in terms of giving advice and being proactive. They are always looking to improve the performance of the campaign.”

Read success story

Catalysing growth with a multi-channel mindset

Your business isn’t one-dimensional, and neither are your target audiences. Your ideal customers move between channels on their path to purchase, meaning you need to remain present in multiple places at once to capture attention and catalyse conversions.

With years of cross-industry experience, we have our multi-channel marketing process on lock – no guesswork or off-the-shelf solutions, just bespoke strategies designed to reach, engage, nurture, and convert.

review
4.9
review
4.8
review
4.8
review
4.8

Not your average multi-channel marketing agency

When you partner with Sopro for multi-channel marketing, you're investing in more than just
increased visibility. You're gaining a competitive edge that sets you apart. Here's what makes our approach unique:

Industry-leading expertise

Our team of multi-channel marketing specialists brings a wealth of experience across diverse industries and platforms. We're not just service providers; we're strategic partners invested in your success.

Data-driven decisions

Every choice we make is backed by robust data and analytics. From channel selection to content optimisation, our decisions are guided by actionable insights, not hunches. We execute calculated outbound strategies proven to deliver on your bottom line.

Balancing reach and focus

We master the art of being everywhere without diluting your message. Our strategies ensure broad reach while maintaining laser-focused targeting for maximum efficiency. Speaking so people hear you and saying what they can’t ignore.

Boosted brand presence

Our multi-channel approach doesn't just increase touchpoints - it amplifies your brand's voice, creating a consistent and memorable presence across the digital landscape. Elevate awareness and ensure you’re ready to capitalise when opportunities arise.

Tailor-made strategies

We don't believe in cookie-cutter solutions. Every multi-channel strategy we develop is custom-built to align with your unique business goals, target audience, and industry dynamics. Personalised and primed for success from day one.

Whether you’re looking to add firepower to an existing in-house team or
outsource your whole sales function, our multi-channel marketing services
provide a cost-effective solution. See the results roll in with less effort
and investment than a permanent hire.

Book your demo
video video image

Multiple channels for maximum ROI

Multi-channel marketing doesn't have to mean fragmented efforts. With Sopro, you get a unified strategy that leverages the strengths of each channel while maintaining a cohesive user experience. Diluted messages that just don’t land? Yeah, you won’t find them here. We lead with:

Synchronised messaging

We ensure your business speaks with one voice across all channels, creating a seamless brand experience for your audience regardless of where they encounter your message.

Channel-specific optimisation

While maintaining overall consistency across your campaign, we fine-tune content and tactics for each channel, maximising the impact of your message on every platform.

Integrated analytics

Our comprehensive analytics suite provides a bird’s-eye view of your multi-channel performance. Harness intelligent cross-platform communications for data-driven optimisation and resource allocation.

Data that’s yours to keep

The valuable audience insights and engagement data we gather belong to you from the moment you onboard, enhancing your marketing capabilities for the long term. Your target market, your unique insights.

Cross-channel compliance

Data protection regs giving you a headache? We ensure your multi-channel efforts adhere to platform-specific rules and best practices, safeguarding your brand reputation across all touchpoints.

Seamless attribution tracking

Understand which channels and touchpoints contribute most to conversions, allowing for more effective budget allocation and campaign planning.

Multiple channels for maximum ROI

“Finger’s crossed” just doesn’t cut it for us. We engineer each campaign around proprietary data from multiple cross-verified sources to give your marketing the foundations it needs to succeed. Here’s how we ensure precision with every interaction:

First, we leverage our advanced data to create a comprehensive view of your target market. This forms the basis of our multi-channel strategy, ensuring every touchpoint is informed by accurate, up-to-date information.

Your audience is unique, built live just for you. Triple-distilled insights and GDPR-compliant marketing campaigns, we paint a vivid picture of your ideal customers' preferences, behaviours, and engagement patterns across multiple channels.

Finally, we employ cutting-edge cross-channel tracking to unify data from various touchpoints, creating a cohesive view of the customer journey and enabling precise targeting and retargeting efforts. Value locked and loaded from start to finish.

The result? A dynamic, continuously updated database that powers your multi-channel marketing efforts, delivering the right message to the right person at the right time – every time.

2,600+ clients served
22,000+ campaigns delivered
80 million emails sent

Sopro integrates with all market leading CRM platforms

Reporting across your
entire campaign

We’re not an agency that oversells ourselves - transparency is at the heart of everything we do. Log into your personalised Client Portal anytime, anywhere, for real-time insights into your multi-channel marketing performance.

  • Monitor campaign performance across all channels in one accessible, centralised view
  • Access channel-specific engagement metrics and generate cross-channel comparison reports to review efficacy
  • Receive proactive optimisation suggestions from your dedicated campaign manager to drive ever-better results

Ready for a warmer conversation?