B2B Marketing Expo: Humanising your Messaging
Ryan Welmans
Posted on: May 18, 2018
Category: 2018 B2B Marketing Expo
B2B Marketing Expo: Humanising your Messaging
The crux of any campaign.
If your message reads like a mass marketing email then pack your things and brace for a faceplant.
Human to human messaging is a dark art but your intro needs to read like you just typed it three minutes ago and pressed send. A totally personal message between you and your prospect will convert ten times better.
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