Guide
The pain point playbook
A practical guide and worksheet for uncovering real buyer challenges and turning them into personalised outreach that resonates and drives response.
Instant download
Uncover what drives your audience
Generic outreach gets ignored. This guide helps your team stand out by focusing on what really matters to your prospects: their priorities, pressures, and pain points.
You’ll learn how to uncover these insights, understand the world your buyers operate in, and use that knowledge to shape outreach that feels personal, meaningful, and timely.
It includes a linked worksheet so you can immediately turn those insights into action.
Uncover what drives your audience
- A step-by-step method for surfacing genuine buyer pain points
- Guidance on using data, research, and conversations to find real signals
- A ready-to-use worksheet for mapping company and persona context
- Practical examples to help you turn pain points into effective messaging
Trusted by 3,179+ B2B companies
“It’s really opened the door to some significant companies we’d previously struggled to reach… The ROI from the Sopro campaign has been very, very positive.”
| Commercial Director for Mid-Market
“I was so impressed with the results that after the first three months, we decided to double our spend. It was that good. And since then, it’s grown even more so.”
| Managing Director
“It was a month or two into working with Sopro that we got our first closed deal. That one deal covered all of Sopro’s expenses and still continues to. ”
| Managing Director and Owner
