Resource hub / Choosing the right B2B outreach vendor
Guide

Choosing the right B2B outreach vendor

A practical checklist of what to look for in an outreach partner, from data quality and targeting to transparency, pricing, and results.

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Who it’s for

  • Sales and marketing leaders buying outreach for the first time
  • Teams switching from in-house to outsourced
  • Businesses who’ve been burned by poor outreach in the past
  • Anyone comparing vendors or reviewing results

A smarter way to choose

With so much choice – and no easy way to compare like for like – it’s easy to make a decision you regret.

This guide gives you the clarity to spot what matters, ask the right questions, and choose a partner you can trust.

What’s inside

  • A framework to compare vendors fairly – From strategy to reporting, these seven checkpoints cover the essentials and the hidden red flags.
  • Real-life advice from experienced buyers – We’ve included quotes, proof points, and lessons from people who’ve been through the process.
  • A smarter way to shortlist – Skip the sales fluff. Use this guide to ask better questions and make decisions based on facts, not features.

 

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Trusted by 3,179+ B2B companies

Alan Byrne

“It’s really opened the door to some significant companies we’d previously struggled to reach… The ROI from the Sopro campaign has been very, very positive.”

Alan Byrne | Commercial Director for Mid-Market

Tom Newham

“I was so impressed with the results that after the first three months, we decided to double our spend. It was that good. And since then, it’s grown even more so.”

Tom Newham | Managing Director

Kathryn Strachan

“It was a month or two into working with Sopro that we got our first closed deal. That one deal covered all of Sopro’s expenses and still continues to. ”

Kathryn Strachan | Managing Director and Owner

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