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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

54 min read

July 03, 2025

The ultimate guide to B2B lead generation: Tactics, strategies, and measuring success

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.
Featured post
CPL

15 min read

September 22, 2025

B2B cost per lead benchmarks by channel and industry (2025 update)

Exclusive cost-per-lead data reveals B2B benchmarks by industry, channel, location, and more. Find out how your B2B cost-per-lead compares to sector averages.
Featured post
ABE

17 min read

September 01, 2025

What is account-based engagement, and how does it drive B2B growth?

Discover how account-based engagement (ABE) drives deeper B2B relationships, how it complements but differs from ABM, and how Sopro makes it work.

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B2B sales

26 min read

December 15, 2025

The complete guide to B2B sales strategies (2026 update)

Discover key B2B sales strategies to implement in 2026, from navigating buyer journeys to integrating AI – create a comprehensive plan to drive success.
Cold email

16 min read

December 15, 2025

Cold email copywriting: How to write cold emails that actually get opened

Our guide to cold email copywriting offers expert tips, examples, and proven tactics to elevate your outreach and achieve better B2B results.
Artificial Intelligence

38 min read

December 04, 2025

75 statistics about AI in B2B sales and marketing

Discover how AI is transforming B2B sales and marketing teams with the latest statistics, insights, data, and trends from Sopro’s AI experts.
Cold email

11 min read

November 25, 2025

What is an email blast? Pros, cons, and alternatives to mass email

Our guide to email blasting explains why the technique can be detrimental to your email marketing strategy and explores email blast alternatives you can try.
Lead generation

21 min read

November 13, 2025

What is pipeline generation? 8 strategies for reliable growth

Discover 8 practical strategies for boosting your pipeline generation and improving lead conversion. Enhance your sales success with Sopro.
A/B split testing emails, everything you need to know
B2B marketing

20 min read

November 12, 2025

A/B split testing emails: Everything you need to know

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails
Cold email

20 min read

November 05, 2025

Cold email vs spam: 12 key differences and how to get email marketing right

What’s the difference between cold email and spam? We explore this and tips to ensure your messaging stays on the right side of the cold email vs spam debate.
B2B marketing

28 min read

October 28, 2025

43 B2B email marketing statistics and trends

Discover the latest 2025 email marketing statistics, trends, and ROI benchmarks. Compare open rates, click-throughs, and conversion averages by industry.

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