Cold email

13 minutes

March 22, 2024

Funny cold emails: Easy templates for better prospecting

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.
Cold email

11 minutes

February 6, 2024

Mastering the B2B cold email

Master the art of B2B cold emails! Dig into our data-backed ten golden rules to email prospecting and have a look at our cold email templates.
Cold email

9 minutes

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
B2B marketing

7 minutes

December 11, 2023

Utilising email signature marketing in your strategy

Why your email signature matters in B2B communications, and how to leverage your signature as a successful marketing tool.
Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.
Email content

5 minutes

July 28, 2023

How to sign off a sales email

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
Email content

7 minutes

July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.
Cold email

8 minutes

June 30, 2023

How to write cold emails that work for US audiences

Looking to reel in US sales? Here's how to write cold email templates that get American prospects hooked for more.
Email content

5 minutes

November 3, 2022

Your TOV: Why you shouldn’t get precious when prospecting

Every great brand has a distinctive tone of voice but can using that TOV in your prospecting actually damage your leads?
Email content

7 minutes

October 28, 2022

Don’t get ghosted: how to write a killer follow-up email

Writing a killer follow up email can make all the difference to your lead rates. Learn how to write an email chaser that will get results.
Email content

6 minutes

March 1, 2022

How we make sure your prospecting emails get opened

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.
Email content

3 minutes

May 21, 2021

Eliminating jargon: the need for simple prospecting

Find out why jargon has no place in prospecting and how you can make the most technical of pitches short and sweet.