Cold email

11 minutes

February 6, 2024

Mastering the B2B cold email

Master the art of B2B cold emails! Dig into our data-backed ten golden rules to email prospecting and have a look at our cold email templates.
Lead generation

9 minutes

February 2, 2024

Prospecting and lead generation: Making the most of both

Get to know how prospecting and lead generation can work together in tandem to bring you optimal sales conversion.
Prospecting

19 minutes

January 31, 2024

The ultimate guide to multi-channel prospecting

Make your business more memorable and elevate your outreach with our ultimate guide to multi-channel prospecting.
Cold calling

18 minutes

January 25, 2024

Cold calling vs warm calling – ringing in 2025 with the facts

Cold or warm calling? It may feel like a no-brainer for today’s savvy sales pro, but we reckon there’s a place for both tactics. Here’s why.
Cold email

9 minutes

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.
Outreach

8 minutes

October 24, 2023

The December Dip: Why sales outreach shouldn’t hibernate

How can you survive the December Dip in sales? We discuss why B2B businesses should carry on prospecting during the seasonal slowdown.
Prospecting

10 minutes

August 31, 2023

The ultimate guide to email prospecting

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.
Email content

5 minutes

July 28, 2023

How to sign off a sales email

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
Prospecting

7 minutes

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.
Email content

7 minutes

July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.
B2B sales

13 minutes

May 30, 2023

How to avoid spam filters: getting your sales emails into inboxes

Avoiding spam filters and getting your emails to inbox is vital to successful email marketing and prospecting. We explain how its done.