Cold email

13 minutes

March 22, 2024

Funny cold emails: Easy templates for better prospecting

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.
Audience segmentation

15 minutes

March 8, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
Cold email

22 minutes

March 1, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.
Cold email

12 minutes

February 14, 2024

Email deliverability: Everything you need to know

Email deliverability is affected by a whole list of factors. In this post, we break all of them down in easy to understand language.
Cold email

31 minutes

February 6, 2024

The complete guide to cold emails: What works, what doesn’t, and how to win in 2025

Learn about cold email outreach for B2B lead generation, including expert strategies, deliverability tips, email list building, and more. Improve your cold email performance with Sopro.
Lead generation

9 minutes

February 2, 2024

Prospecting and lead generation: Making the most of both

Get to know how prospecting and lead generation can work together in tandem to bring you optimal sales conversion.
Prospecting

23 minutes

January 31, 2024

The ultimate guide to multi-channel prospecting in 2026

Explore multi-channel prospecting benefits and strategy tips, because if you’re not taking a multi-channel approach to prospecting, you’re missing out.
Cold calling

18 minutes

January 25, 2024

Cold calling vs warm calling: the facts

Cold or warm calling? It may feel like a no-brainer for today’s savvy sales pro, but we reckon there’s a place for both tactics. Here’s why.
Cold email

10 minutes

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.
Outreach

8 minutes

October 24, 2023

The December Dip: Why sales outreach shouldn’t hibernate

How can you survive the December Dip in sales? We discuss why B2B businesses should carry on prospecting during the seasonal slowdown.
Prospecting

12 minutes

August 31, 2023

The complete guide to email prospecting: Strategies and best practices for sales success in 2026

Learn how to master email prospecting in 2026 with proven strategies for list building, personalisation, and multichannel outreach that get results.