B2B sales

21 minutes

June 7, 2024

B2B sales outreach: your foolproof guide

Unlock the secrets to successful B2B sales outreach with our comprehensive guide, with strategies to help boost your lead generation.
Prospecting

10 minutes

May 1, 2024

Sopro partner with B2B Better podcast

Sopro partnered with B2B Better on their fantastic podcast! Listen to Co-CEO of Storm & Shelter speak to host Jason Bradwell.
Cold email

13 minutes

March 22, 2024

Funny cold emails: Easy templates for better prospecting

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.
Audience segmentation

15 minutes

March 8, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
Cold email

22 minutes

March 1, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.
Cold email

12 minutes

February 14, 2024

Email deliverability: Everything you need to know in 2024

Email deliverability is affected by a whole list of factors. In this post, we break all of them down in easy to understand language.