CPL

7 minutes

April 29, 2025

The hidden cost of lost leads

Discover which UK B2B sectors waste the most on lost leads. Explore cost per lead, conversion rates, and strategies to boost ROI and cut revenue loss.
B2B sales

15 minutes

January 30, 2025

What is lead scoring? A complete guide for businesses

Boost your sales efficiency with our complete guide to mastering B2B lead scoring, packed with expert tips and actionable steps.
Email lead generation

18 minutes

January 15, 2025

Lead generation for SaaS businesses: Strategies, tactics, and expert advice to increase sales

Discover SaaS marketing, lead generation, email marketing and demand generation strategies to improve B2B sales and fill your pipeline.
Lead generation

23 minutes

January 2, 2025

56 lead generation statistics and trends

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead gen challenges, trends, and more.
Lead generation

22 minutes

March 14, 2024

A complete list of how to generate more B2B sales leads 

Your go-to complete list on how to generate more B2B leads. Discover how to elevate your lead generation campaigns with these creative ideas!
Lead generation

9 minutes

February 27, 2024

Appointment setting best practice for B2B sales

What is appointment setting in sales? How does it help with lead generation? Here’s our best practice for B2B appointment setting.