B2B sales

15 minutes

January 30, 2025

What is lead scoring? A complete guide for businesses

Boost your sales efficiency with our complete guide to mastering B2B lead scoring, packed with expert tips and actionable steps.
Email lead generation

14 minutes

January 15, 2025

SaaS marketing strategies for lead generation, email marketing, demand generation and more

Discover SaaS marketing, lead generation, email marketing and demand generation strategies to improve B2B sales and fill your pipeline.
Lead generation

22 minutes

January 2, 2025

56 lead generation statistics and trends

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead gen challenges, trends, and more.
Lead generation

22 minutes

March 14, 2024

A complete list of how to generate more B2B sales leads 

Your go-to complete list on how to generate more B2B leads. Discover how to elevate your lead generation campaigns with these creative ideas!
Lead generation

9 minutes

February 27, 2024

Appointment setting best practice for B2B sales

What is appointment setting in sales? How does it help with lead generation? Here’s our best practice for B2B appointment setting.
Email lead generation

12 minutes

February 20, 2024

12 ways to ace your email marketing for B2B lead generation

Explore how to optimise your email marketing strategy for B2B lead generation, the importance of sending great emails and find common mistakes companies make.