B2B data

12 minutes

May 16, 2024

Using B2B sales metrics for data-driven growth

Discover how you can harness a data-driven approach to sales optimisation and growth, with analytics, goals, and B2B sales KPIs
B2B audience

16 minutes

January 29, 2024

A comprehensive guide to building a prospecting list

An accurate prospecting list is the foundation of outreach campaigns. This practical guide outlines how to find your ideal prospects.
B2B data

17 minutes

January 18, 2024

How to use B2B intent data to supercharge your campaigns

B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.
B2B data

6 minutes

September 6, 2023

Building an email list from scratch: a comprehensive guide

How to build your own sales email list and tips for making the process quicker and easier - without compromising the quality of your data!
B2B data

8 minutes

March 10, 2023

How to send compliant B2B emails in the US

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.
B2B data

7 minutes

January 19, 2023

How to build the perfect B2B prospecting database

An up-to-date, relevant database is the first secret to successful prospecting. How can you build the perfect B2B prospecting database?
does gdpr apply to b2b - sopro
B2B data

5 minutes

September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.
B2B data

5 minutes

July 23, 2021

The seven benefits of a B2B data-driven marketing strategy

Implementing a data-driven marketing strategy means being obsessed with data, but in return you get a world of benefits.