Author

Daniela Rufolo

Knowledgeable in providing bespoke solutions for businesses across multiple industries, Daniela’s ten years' worth of experience speaks for itself. Always keeping up with the ever-changing tech world, Daniela’s expertise is invaluable to your business needs.

12 minutes

January 27, 2025

What is effective lead nurturing?

Explore effective lead nurturing strategies and best practices to enhance your sales funnel and understand the importance of aligning sales and marketing teams.

13 minutes

July 22, 2024

The complete guide to sales automation

Discover how B2B sales automation boosts efficiency, improves lead quality, and lets your sales team focus on what they do best: closing deals and building relationships.

15 minutes

June 14, 2024

Common prospecting problems and how to address them

Follow our guide to tackle common prospecting obstacles head-on, helping you stay ahead of the competition.

22 minutes

March 1, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.

6 minutes

February 13, 2024

Timing is everything: connecting with customers at the perfect moment

Connect with your target market at the right time by brining buyer intent data into your campaigns!

6 minutes

January 23, 2024

Revealed: data-backed prospecting strategies for 2024

Our State of Prospecting Report has identified some of the most valuable prospecting strategies for the year ahead - discover them today!