Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Multi-channel reporting: a practical guide

Learn how to track and optimise your multi-channel marketing efforts, improve ROI, and navigate the complexities of attribution.

The state of AI in business

Explore how AI transforms business and sales, balancing efficiency with human interaction. Learn the benefits, risks and best practices for using AI.

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Email lead generation

14 minutes

January 15, 2025

SaaS marketing strategies for lead generation, email marketing, demand generation and more

Discover SaaS marketing, lead generation, email marketing and demand generation strategies to improve B2B sales and fill your pipeline.

Lead generation

22 minutes

January 2, 2025

56 lead generation statistics and trends

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead gen challenges, trends, and more.

B2B sales

15 minutes

December 9, 2024

Sales funnel vs sales pipeline: The complete guide

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.

Sales engagemenet

28 minutes

November 28, 2024

The complete guide to B2B sales engagement: Tactics & strategies for success

Smash your sales targets with expert B2B sales engagement tips from our experts. We share the best platforms, tech, and tactics to drive sales engagement success.