Blog
Welcome to the Sopro blog.
Welcome to the Sopro blog. We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.
Festive switch off
The festive switch-off impacts UK businesses as workers' productivity drops mid-December. Discover which industries lose most revenue.
Barriers to Business Innovation
Discover what drives business innovation, from neuroplasticity insights to industry trends, in a study with Sopro experts and a neuropsychologist.
The complete guide to B2B sales strategies: 9 tactics for success
Discover key B2B sales strategies, from navigating buyer journeys to integrating AI. Learn how to create a comprehensive plan to drive success
Multi-channel reporting: a practical guide
Learn how to track and optimise your multi-channel marketing efforts, improve ROI, and navigate the complexities of attribution.
The complete guide to sales and marketing alignment
Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.
The end of email open rates: Why it’s time to move on
Open rates are dead! Learn why this outdated metric misleads and discover the key metrics that truly drive email marketing success.
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