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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Prospecting

9 min read

September 12, 2024

Multi-channel reporting: a practical guide

Learn how to track and optimise your multi-channel marketing efforts, improve ROI, and navigate the complexities of attribution.
Featured post
Lead generation

23 min read

January 2, 2025

56 lead generation statistics and trends

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead gen challenges, trends, and more.
Featured post
Sales engagemenet

28 min read

November 28, 2024

The complete guide to B2B sales engagement: Tactics & strategies for success

Smash your sales targets with expert B2B sales engagement tips from our experts. We share the best platforms, tech, and tactics to drive sales engagement success.

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CPL

7 min read

April 29, 2025

The hidden cost of lost leads

Discover which UK B2B sectors waste the most on lost leads. Explore cost per lead, conversion rates, and strategies to boost ROI and cut revenue loss.
The state of marketing spend 2025. A man and woman looking at a laptop.
B2B marketing

10 min read

March 24, 2025

The State of Marketing Spend 2025

Exclusive Sopro research reveals the state of marketing spending in 2025, uncovering industry trends and budget benchmarks by industry in the UK and US.
B2B sales

20 min read

March 18, 2025

What is lead qualification? A complete guide for businesses

This guide explores everything you need to know about lead qualification, including how to measure the success of lead qualification frameworks.
B2B sales

26 min read

February 19, 2025

55 sales statistics and industry trends

Discover the latest sales statistics to supercharge your B2B sales strategies in 2025. Get exclusive insights on sales challenges, best-performing channels, and more.
Sopro and Reach Supreme logos
News and awards

3 min read

February 3, 2025

Sopro expands European presence with acquisition of Reach Supreme

Sopro acquires Reach Supreme, expanding its European presence and strengthening its position in B2B outreach. Read about this strategic move.
B2B sales

15 min read

January 30, 2025

What is lead scoring? A complete guide for businesses

Boost your sales efficiency with our complete guide to mastering B2B lead scoring, packed with expert tips and actionable steps.
B2B sales

12 min read

January 27, 2025

What is effective lead nurturing?

Explore effective lead nurturing strategies and best practices to enhance your sales funnel and understand the importance of aligning sales and marketing teams.
Email lead generation

18 min read

January 15, 2025

Lead generation for SaaS businesses: Strategies, tactics, and expert advice to increase sales

Discover SaaS marketing, lead generation, email marketing and demand generation strategies to improve B2B sales and fill your pipeline.

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