We’ve been offering Prospecting as a service for longer than anyone in the UK. It’s all we
do. And we love it. We’ve written some answers to your most frequent questions below.
How long does it take to set up a campaign?
Our team are on hand to start working on your campaign today. In most cases
your prospecting activity will be live within in 14 working days. During
this time, we will build your targeted prospect database, we will de-list
any exclusions, set up your prospect engagement templates, configure
campaign volumes to meet your lead requirements and fully brief our
Is social prospecting a bit spammy?
Done right, social prospecting shouldn’t feel spammy to the recipient. We’ve
refined our prospecting service so that email copy feels like one to one
outreach. Our targeting refines your prospecting audience down to businesses
that you have a solution for. You are not cold selling or spamming, the idea
is you are offering a service or product that can genuinely help them.
the legal and data side, most marketing formats have evolved to rely heavily
on the use of customer data. GDPR is a rule set governing the circumstances
and manner in which data can be processed legally. It also introduces some
scary consequences for falling foul of the law. GDPR also sets out the
framework for which types of data are considered Private and should be
treated as such. The GDPR-savvy phrase used to describe private data is
Personally Identifiable Information (PII). Most business are surprised by
the amount of PII stored within their systems, often without any specific
intent or purpose.
Does Sopro provide an automated or human process?
Sopro social prospecting is 100% human to human. Of course, our platform
batch certain functions such as email append and email verification jobs,
however even these batched processes are run manually by our team.
In terms of
the prospect experience, each qualified prospect is engaged on a one-to-one
basis with a personalised introduction to your brand or business.
We have years
of experience getting the best results from every contact and our experts
identify interests, mutual connections and profile commonalities for every
target and use these to craft the perfect introduction
Are there any minimum campaign dimensions?
Our simple price plans support campaign-based or rolling monthly activity.
We have a modest setup cost and our minimum campaign duration is 3 months,
after that just give us a month’s notice at any point
Do you have any minimum volumes?
For reasons of practicality the smallest campaign size we can support is
50 prospect engagements per day, this equates to roughly 750 contacts
per month or £1,500/month in budgetary terms.
That’s £1,500 for 750
prospects. Every prospect identified, researched and fully engaged.
Compare that with your internal cost per prospect engagement and the
business case is a no-brainer. Every time.
What social networks/tools do you use?
We use all good social networks, leading search engines and a variety of
integrated data brokers together with internal sources to build a clear
picture of each prospect, then we engage prospects passively via social
media and directly via email.
How do I see my campaign stats?
You can access all your Sopro campaign stats through our intuitive web
portal, the Sopro Hub. Think of it as a one stop shop for everything you
need to know about your Sopro campaign, the place where all your
questions are answered in our beautiful, analytical manner. The Hub
presents your campaign performance through clear dashboards and detailed
reports, together with a multitude of useful tools including exclusions
management, prospect approval, data extracts, email templates, GDPR
FAQS, CRM integration settings and more.
What countries does Sopro support?
Sopro do not operate to any known geographical restrictions. We are able
provide Prospecting services globally.
What languages does Sopro support?
We are currently prospecting in a number of languages and territories.
We have no technical limitation with respect to language, we do ask that
you can support the full sales process including pitch, proposal and
contract, in any languages you are prospecting in.
Where are Sopro based?
Sopro have offices in London, Brighton and Skopje. We don’t actually
need to meet you in person to set up a social Prospecting campaign but
we like to if we can.
What payment methods/terms do you accept?
We will invoice you monthly in advance. Pay whenever you like, your
campaign will start/resume upon receipt of payment. We are happy to take
payment by credit card, direct debit or standard EFT, just ask your
What if I want to pause the service?
No problem at all. Most Sopro clients have some form of irregularity in
their prospecting requirements, whether it’s sales team holidays,
seasonal peaks and troughs, or event schedules.
We are regularly asked
to tailor prospecting schedules and that’s absolutely fine. Pauses can
be requested at any point and while on pause, monthly prospecting
credits simply accumulate on your account, rolling over monthly until
the campaign restarts.
In situations where you might want to pause a campaign for a week or two
(i.e. less than a month) to accommodate holidays or other short periods
unavailability, Sopro will work our scheduling magic to ensure we
the agreed volume of Prospecting activity within the active days of the
We take a common-sense approach here and if you’re active for only
four days of the month we won’t try to deliver a full months’ worth of
prospecting in these days. In this case, your remaining prospect credits
simply roll over to the following month.
Most clients find a slightly
accelerated rate of delivery is the perfect way to get sales straight
to full speed after a break.
Please provide five days’ notice for short
In situations where you might want a campaign paused for a month or two
(i.e. to accommodate staff restructure or periods of seasonality) we
place your campaign ‘on ice’ for up to three months and retain the
in fully a reactivatable state.
In these situations, we require the usual 30
days’ notice, then on the basis of having a confirmed restart date Sopro
will keep your campaign on ice, all messaging and technical setup will
saved, all account logins will function as usual during the pause and no
setup fees will be chargeable on return. All data, stats, insights and
analysis will be saved and the restart will be treated as a continuation
the same campaign.
Please provide 30 days’ notice for long pauses. Activity
will stop. Prospecting credits will cease during the pause. Billing will
stop. Account logins will remain active. Requires restart date confirmed