The all-seeing Eye. Everything you need. Now.
It’s true, the best thing about SoPro is the hands-free nature of it all.
Prospecting as a Service… delivered by a team not a tool. It means your dashboard is no longer a complex control panel with settings, levers and a long list of stuff you need to remember to… do.
Far from it, this is a done-for-you service. Kick back and log in whenever you feel like it for a real time, crystal-clear drill down into every aspect of your campaign.
Or don’t bother. You might be busy, you might not like dashboards. Your campaign will run like clockwork either way.
Time to roll up your sleeves and… grab a sandwich. We’ve got this.
A lot of work goes into setting up a campaign. Fortunately, you don’t have to do any of it. We detail 30 of the most important steps here, but don’t be overwhelmed, we have the campaign setup process down to a fine art these days.
Setup takes 14-21 days and the SoPro Hub gives you a real time status report across all stages and tasks as your campaign readies for launch.
Your SoPro swat team will research and qualify each new prospect in accordance with your brief, we then source and verify the correct contact details before queuing each prospect for one-to-one engagement.
Feel free to review and approve each prospect prior to messaging, or if you prefer, switch on auto-approval and go fishing. It really doesn’t matter.
Use this page to review the Social Media groups, influencers and business pages followed by every prospect in your audience. Quickly understand the key pages, people, and groups you should be interacting with to stay visible and relevant to your audience, use this valuable intel to inform sales conversations with your prospects.
Your single, centralised view of each target organisation.
A rolling scorecard of every business SoPro have engaged on your behalf, together with the individuals contacted and a full audit trail of messages, responses, and engagement events such as email opens and website visits.
Exclusions management needs to be 100% watertight. We’re obsessed with feeding you great prospects and that naturally requires bulletproof processes to avoid any prospects you’d rather not contact, existing customers, for example.
SoPro accepts exclusions by company, (I.e. domain level) or at individual level, email them through or upload directly in the Hub.
Gaze in wonder at the email copy masterfully crafted just for you.
We should probably mention that SoPro build the campaign messaging for all client campaigns. Experience has given us great insight into what works and what doesn’t, and we excel at crafting superbly personalised and conversational messages. Our writers take great measures to truly understand the exact customer challenges you solve, enabling us to strike just the right line to resonate perfectly with each target prospect.
Tech-wise, this panel gives you immediate visibility of all email templates in use. Review templates for sign-off, view and compare response rates by version, subject line, or message stage.
We’re proud of being geeks. We love data and these reports are as good as they get. Real time reports on campaign performance by sector, by size and much more.
We strongly advise removal of socks before viewing the SoPro campaign reporting suite. We’ve had a few “incidents” recently and the truth is they’ll be knocked clean off.
We’ve slept through a lot of legal briefings to ensure that every SoPro campaign complies with the various regulatory frameworks in place.
To support the GDPR our campaign compliance centre offers the full suite compliance tools such as subject access request (SAR) extracts, legitimate interest assessment docs, unsubscribe management and notifications, template FAQ responses. It’s a compliance officers dream.
This section is 55% us showing off… and 55% critical functionality. Adding up to the usual 110% you can expect from every SoPro campaign.
SoPro Integrates directly with Salesforce, Hubspot, Pipedrive, Zoho, Microsoft Dynamics and hundreds of other leading sales and CRM platforms via Zapier.
This interface is where the magic happens. Punch in your API key and watch prospects magically drop into your CRM account.
Prospects are source coded and assigned to ales agents in accordance with your setup.
When prospecting campaigns are deployed to support multiple sales reps, it can quickly become difficult for marketing managers to maintain clear visibility of all responses and all leads reaching each member of the team.
Stay abreast of all responses, all the time, with our centralised cross-campaign inbox.