Blog
Welcome to the Sopro blog.
Welcome to the Sopro blog. We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.
56 lead generation statistics and trends
Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead gen challenges, trends, and more.
Sales funnel vs sales pipeline: The complete guide
Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.
The complete guide to B2B sales engagement: Tactics & strategies for success
Smash your sales targets with expert B2B sales engagement tips from our experts. We share the best platforms, tech, and tactics to drive sales engagement success.
Festive switch off
The festive switch-off impacts UK businesses as workers' productivity drops mid-December. Discover which industries lose most revenue.
Barriers to Business Innovation
Discover what drives business innovation, from neuroplasticity insights to industry trends, in a study with Sopro experts and a neuropsychologist.
The complete guide to B2B sales strategies: 9 tactics for success
Discover key B2B sales strategies, from navigating buyer journeys to integrating AI. Learn how to create a comprehensive plan to drive success
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