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Email Deliverability and Analytics Lead

Be part of something amazing.

Email Deliverability and Analytics Lead

Posted on: July 5, 2024

Contract type: Full Time

Location: Skopje, Macedonia

Email Deliverability and Analytics Lead

Job description

With offices in Brighton and Skopje, plus a team in Serbia, Sopro provides sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to global brands.

Sopro revolutionised prospecting when we started nine years ago, and we continue to operate at the cutting edge. Our technology, data, processes and people mean there’s nothing quite like Sopro.

We’ve evolved from our initial focus on email prospecting, and we now offer a fully managed, totally synchronised, multichannel outreach service. Our relentless focus on innovation makes it an exciting time for our clients, and our staff.

Sopro is committed to providing an inclusive, rewarding and fun place to work and received a “Best Place to Work” award at the UK Business Awards 2021.


Within our Operations Team in Skopje, Sopro has a great opportunity for an Email Deliverability and Analytics Lead. This role would suit someone who is self-motivated, eager to learn and thrive in a collaborative environment. The Email Deliverability and Analytics Lead will be responsible for maximizing Sopro clients’ deliverability rates by monitoring their email campaigns, analyzing inbox placement, recommending, and helping implement best practices.

 As an Email Deliverability and Analytics Lead, you would be working closely with our Operations Managers and our Head of Operations, ensuring that Sopro applies a strategic and creative approach to email marketing with a deliverability focused mindset.

 Being part of Sopro, you will play a crucial role in the organization developing proactive strategies and maintaining strong internal relationships within the team.

Looking to join our Ops team?

Learn about our culture, career development and what it's like to be part of the Sopro team.

Key responsibilities
  • Develop an in-depth knowledge of the Sopro products, sending infrastructure, and compliance policies
  • Own key reporting required to oversee deliverability metrics
  • Own the deliverability metrics such as bounce rates, open rates, bounce details on business level
  • Maximize Sopro clients’ deliverability rates by monitoring their email campaigns, analyzing inbox placement, recommending, and helping implement best practices
  • Collaborate with R&D, Reporting, IT Admins, Tech, and Operations Teams on strategic projects to introduce and scale deliverability processes
  • Communicate thoughtfully and effectively to provide answers to questions for both technical and non-technical end users while also supporting a wide range of technologies
  • Document troubleshooting and problem resolution steps
  • Investigate and address email delivery problems by communicating with Internet Service Provider (ISP) abuse desks, email block-lists, and anti-spam technology providers in a professional manner
  • Assist with the configuration of new email server and manage IPs
  • Review deliverability results with Management Team and Operations Department, providing information on best practices to improve delivery
  • Develop strong internal relationships within Sopro to train and educate employees on email deliverability best practices.
  • Work diligently to ensure that Sopro applies a strategic and creative approach to email marketing with a deliverability focused mindset
  • Develop proactive strategies that prevent severe deliverability issues from impacting email marketing performance
  • 3+ years of work experience in an analytic, data-driven email role
  • Experience working with ESP serving medium to large senders
  • Self-motivated, eager to learn and thrive in a collaborative environment
  • Comfortable speaking with different audience and ISP representatives
  • Proven track record of investigating and resolving technical problems
  • Understanding of email industry legal compliance and privacy terms
  • Proven track record of sender reputation repair for B2B/B2C senders
  • Ability to interpret antispam rules of all major mailbox providers

Experience with the following will be considered as a plus:

  • Microsoft Office Suite, G-Suite
  • DNS, IPs and other networking concepts
  • Testing and analysis tools, like Litmus, Return Path, EDS, Google Postmaster Tools and SNDS
  • IP/domain Warming Up
  • RFCs (5321/5322) aka SMTP and technical implementation


We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team, not a tool.

Our values permeate Sopro Group through our behaviors, not only as people but across the business.

We invest in our people, their development, our products, and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!

What we offer

At Sopro we invest in our people – they are what makes our company great, and we work hard to make sure that everyone feels like a valued member of the team.

Benefits and perks that we offer include:

  • Career progression plan – Well-structured career progression path supported by regular 360- degree feedback.
  • Company profit sharing – We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company’s net profit with employees.
  • Extended annual leave
  • Private healthcare insurance
  • Learning and Development – A learning platform to encourage you in personal and professional growth additionally supported by mentorship, external training, and certification when needed.
  • Hybrid working- 3 days from home, 2 days in the office, and if you want to come every day – you surely can!
  • Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them each year.
  • Employee discount program; enjoy savings on everyday purchases in a variety of retail stores, restaurants, bookstores and more.
  • Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.
  • Your work matters – We have an open-door policy and value your opinion. Ideas are heard and genuinely put into practice.

Think you're the person for this role?
Apply below and someone will be in contact soon.