It’s just that making them work can be a long, hard slog and scaling them up is nigh on impossible – there are only so many people you can network within an hour, and only 24 hours in a day.
For this reason, networking and referrals have not quite made it into the bruiser category.
But these tactics have…
LinkedIn offers up to date data – unlike buying email lists.
It also offers insight into the person you are mailing and plenty of opportunities to connect and spark conversation with your target market on a personal basis.
It’s an essential tool and its only real drawback is it’s not all that light on its feet. It can take time to prospect directly from LinkedIn, but increasingly sophisticated advertising options are placing something of a spring back in its step.
It may sting like a bee, but it’s not quite floating like a butterfly yet.
The CMI may have declared that content is one of the most effective ways to promote a business but, looking at things in the ring itself, there’s a wide variance in performance and capabilities among prospectors.