G33k rebrands to sopro holdings (and rob lands a new job)

Ryan Welmans

Posted on: June 11, 2021

Reading Time: 2 minutes

Category: News

G33K rebrands to Sopro Holdings (and Rob lands a new job)

blogpost image

Today I’m excited to share that G33K Holdings has officially rebranded to Sopro Holdings.

At first glance, it may not seem like earth shattering news.  But it represents the next exciting phase of development for Sopro and our wider group.

So why change our group name?  I can’t comment on the rumours that Rob finally snapped after yet another person called us “G thirty-three K”.  Perhaps the corporate world just isn’t ready for the L33t vernacular yet… 

But in all seriousness, as the companies and brands under our umbrella continue to grow in number, size and stature, it has been clear for a while that our structure is far more accurately represented through the one central brand and ethos that unites us in practice.  

Sopro has become the big brother to a growing suite of exciting brands and businesses, all complementing the Sell More philosophy in one way or another.  

So we’re now formally consolidating all group brands under the Sopro umbrella, and simplifying the brand stack as follows:

This also means that many of our esteemed G33K colleagues have now become part of the Sopro landscape.  And first among them is Rob Harlow, G33K Holdings Chief Executive Officer.  

Rob’s exciting new role takes form as Sopro Chief Innovation Officer (CINO).  Rob will continue to be at the forefront of tech and innovation at Sopro, driving our investment in technology to inspiring new levels.  

I am delighted to be the first to congratulate Rob on his new role.  We’re all really excited for what comes next: we’ve got some monster plans in the works.

More soon. Watch this space. 

Related articles

21st Jun

Another Sopro birthday: Lucky number seven!

Kit Smith

A lot of big things happened in 2015. NASA discovered water on Mars. Sepp Blatter resigned from FIFA, with scandal …

26th May

Integrating your Sopro campaign with your CRM just got sweeter

Kit Smith

One of the beauties of running a prospecting campaign with Sopro is that we see ourselves as the midwives of …

23rd Feb

Founders Hub welcomes 1,000th member less than six months after launch

Kit Smith

23rd February 2022, London. Founders Hub, which is owned by Brighton-based tech start-up Sopro, hit the 1,000-member milestone this week …