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How has COVID-19 hit prospecting? (Hint: some good news at last)

Prospecting mails: is there any correlation between open rate and lead rate?

Is there a direct correlation between open rate and lead rate? We investigated if campaigns with higher open rates produce more leads

Does size matter? Are smaller companies more keen to start a conversation?

What analysing the emails sent to 1 million prospects can tell you about the lead rate you are likely to get from small, medium and large businesses.