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Blog

Welcome to the Sopro blog.

Welcome to the Sopro blog. We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.

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29th Nov

Why your MQLs and your SQLs are not EQL

James Kenny

Here we discuss how marketing qualified leads (MQLs) and sales qualified leads (SQLs) differ and how to align sales and marketing teams to close more deals.

B2B Sales From lead to sale +1
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23rd Nov

Why the best time to disqualify a prospect is as soon as you can

James Weller

A disqualified prospect is not a lost deal: there was never a deal in the first place. Here’s how to save your sales team time and energy so they can focus on deals that matter.

B2B Sales
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19th Nov

The 10 best sales books that you have never read

Tom Pople

We undertook the truly difficult task of chiselling our favourite sales books down to a top 10 list.

B2B Sales
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15th Nov

What is a Proof of Concept and will it boost your sales?

Craig Mathewson

Here’s how to use Proof of Concept to determine the things that your pre-sales and sales teams can do to realise more revenue within the middle of your sales funnel.

B2B Sales From lead to sale
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11th Nov

4 sure-fire ways to sell more with consultative selling techniques

James Mills

Consultant selling is an approach that focuses on building a relationship with a customer or prospect, understanding their problems. Here are four surefire ways to sell more.

B2B Sales
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9th Nov

The three main things that your LinkedIn posts should focus on

Niko Rowe

You'll discover how a LinkedIn B2B content marketing strategy can transform your marketing efforts and deliver a positive impact to the bottom line.

B2B Marketing

Explore Added value

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Crisis solutions

As a business, the risk isn’t in the crisis events themselves, it’s in not deploying a resilient marketing channel.

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Leadership lessons

We asked leaders to share their knowledge and insight on what makes excellent customer service, marketing, leadership and more.

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Webinars

Live events and a library of lessons all focused on helping your business make more sales, reduce costs, improve your ROI.

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