Blog
Welcome to the Sopro blog.
Welcome to the Sopro blog. We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.
Why your MQLs and your SQLs are not EQL
James Kenny
Here we discuss how marketing qualified leads (MQLs) and sales qualified leads (SQLs) differ and how to align sales and marketing teams to close more deals.
Why the best time to disqualify a prospect is as soon as you can
James Weller
A disqualified prospect is not a lost deal: there was never a deal in the first place. Here’s how to save your sales team time and energy so they can focus on deals that matter.
The 10 best sales books that you have never read
Tom Pople
We undertook the truly difficult task of chiselling our favourite sales books down to a top 10 list.
What is a Proof of Concept and will it boost your sales?
Craig Mathewson
Here’s how to use Proof of Concept to determine the things that your pre-sales and sales teams can do to realise more revenue within the middle of your sales funnel.
4 sure-fire ways to sell more with consultative selling techniques
James Mills
Consultant selling is an approach that focuses on building a relationship with a customer or prospect, understanding their problems. Here are four surefire ways to sell more.
The three main things that your LinkedIn posts should focus on
Niko Rowe
You'll discover how a LinkedIn B2B content marketing strategy can transform your marketing efforts and deliver a positive impact to the bottom line.
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