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Blog

Welcome to the Sopro blog.

Welcome to the Sopro blog.

We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.

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16th Jun

What is sales velocity and how do you improve it?

Kit Smith

Measuring and optimising sales velocity can maximize the leads, deals and conversions in your sales pipeline. We outline a practical strategy

B2B Sales Lead Conversion
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11th Jun

G33K rebrands to Sopro Holdings (and Rob lands a new job)

Ryan Welmans

G33K has rebranded to Sopro Holdings, bringing all of our brands into the Sopro family. Plus, Rob gets an exciting new role.

Business News
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11th Jun

What is Account-Based Marketing – and why does it make sense?

Niko Rowe

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?

B2B Marketing
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7th Jun

Cold calling alternatives: better ways to generate leads

Kit Smith

Tired of picking up the phone? We cover six cold calling alternatives that drive business just as quickly, and improve leads along the way.

B2B Marketing B2B Sales +1
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26th May

9 steps for B2B email marketing lead generation success

Kit Smith

Want to drive more B2B leads to your sales team? We've outlined nine simple steps to email marketing lead generation success.

B2B Marketing B2B Sales +1
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21st May

Eliminating jargon: the need for simple prospecting

Niko Rowe

Find out why jargon has no place in prospecting and how you can make the most technical of pitches short and sweet.

Email Marketing Prospecting

Explore Added value

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Crisis solutions

As a business, the risk isn’t in the crisis events themselves, it’s in not deploying a resilient marketing channel.

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Leadership lessons

We asked leaders to share their knowledge and insight on what makes excellent customer service, marketing, leadership and more.

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Success stories

Whether you’re running a business, sales team or marketing department, our success stories prove what’s possible through sopro.

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Webinars

Live events and a library of lessons all focused on helping your business make more sales, reduce costs, improve your ROI.

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