In this Fireside Chats episode, we dive into the evolving relationship between marketing and AI. Sopro co-founders, Rob and Ryan, discuss the opportunities and challenges that generative AI brings to the B2B marketing space, highlighting both the benefits and potential pitfalls.

They explore how AI’s ability to generate content at scale has reshaped email marketing, driving new efficiencies but also creating new hurdles, such as deliverability issues. Rob and Ryan also share insights into how Sopro is leveraging AI across multiple areas—ensuring it enhances rather than replaces human roles.

What you’ll learn:

• The rise of generative AI in B2B marketing
• How AI-driven content creation impacts email deliverability
• The balance between automation and personalisation
• Practical applications of AI to streamline tasks like research and response handling
• How Sopro uses AI to enhance, not replace, key roles in outreach

Key takeaways:

• AI in content creation: Discover how generative AI allows for mass production of personalised emails, but also brings new challenges for deliverability and content quality.
• Streamlining research: Learn how AI can help automate time-consuming tasks like prospect research, allowing your team to focus on high-value activities.
• The human touch: Understand how AI complements rather than replaces SDRs, enabling them to concentrate on core outreach functions while automating repetitive tasks.
• Balancing hype and reality: Rob and Ryan address common misconceptions about AI, providing a grounded view of its capabilities and limitations within marketing.