In this episode of Fireside Chats, we explore buyer intent and how it’s revolutionising B2B sales. Sopro’s co-founders, Rob and Ryan, discuss how buyer intent tracking has moved from the world of B2C into B2B and how it can help companies focus their efforts where it matters most.

Discover how intent signals, from web traffic to hiring activity, can help sales teams pinpoint the perfect time to engage prospects. Rob and Ryan also discuss how using buyer intent can lead to better results and a more streamlined sales process, without crossing privacy boundaries.

What you’ll learn:

• The evolution of buyer intent in B2B sales
• Different types of intent signals and how to use them
• The importance of first-party data in tracking buyer interest
• Best practices for using buyer intent without being intrusive
• How Sopro uses buyer intent to drive more effective outreach

Key takeaways:

1. Leveraging buyer intent: Discover how intent data can give your sales team the insights they need to engage prospects when they’re most likely to convert.
2. Types of signals: From hiring trends to website activity, learn the different ways intent signals can inform your strategy.
3. First-party data: Understand the value of tracking website visitors and email interactions to identify key opportunities in real-time.
4. Balancing privacy and effectiveness: Rob and Ryan explore how to use buyer intent data responsibly while staying compliant with privacy laws like GDPR.