Blog

Welcome to the Sopro blog.

Welcome to the Sopro blog. We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.

March 28, 2024

Sopro partner with B2B Better podcast

Steve Harlow

Sopro partnered with B2B Better on their fantastic podcast! Listen to Co-CEO of Storm & Shelter speak to host Jason Bradwell.

Prospecting
March 27, 2024

Sales funnel vs sales pipeline: The complete guide

Kit Smith

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.

B2B sales Sales glossary
March 22, 2024

Funny cold emails: Easy templates for better prospecting

Kit Smith

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.

Cold email Email content +1
March 14, 2024

A complete list of how to generate more B2B sales leads 

James Mills

Your go-to complete list on how to generate more B2B leads. Discover how to elevate your lead generation campaigns with these creative ideas!

Lead generation
March 8, 2024

Unlocking B2B market segmentation: Your step-by-step guide

James Kenny

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business

Audience segmentation B2B audience +1
March 1, 2024

How to write effective B2B cold follow-up emails

Daniela Rufolo

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.

Cold email Follow up emails +1