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Author

James Weller

Client Director

About James Weller

Having been with Sopro for over half a decade, James is adept in all aspects of data, from analysis to presentation. With critical thinking paired with a passion for motivating sales departments, he’s your expert in maximising lead generation for your business.

James Weller

Connect with James

Latest articles from James Weller

B2B sales

10 min read

May 23, 2024

Staying ahead of the curve: using AI in sales

Boost productivity by adopting AI in sales. Discover how assistants, data, analytics, and chatbots can revolutionise your sales strategies.
Cold email

31 min read

August 11, 2025

The complete guide to cold emails: What works, what doesn’t, and how to win in 2025

Learn about cold email outreach for B2B lead generation, including expert strategies, deliverability tips, email list building, and more. Improve your cold email performance with Sopro.
Sales engagement

8 min read

October 19, 2023

Sales engagement vs sales enablement: How they help you sell

Dive into the world of sales engagement and enablement. Discover how they unite to bring sales excellence, fortifying your sales strategy.
B2B sales

13 min read

May 30, 2023

How to avoid spam filters: getting your sales emails into inboxes

Avoiding spam filters and getting your emails to inbox is vital to successful email marketing and prospecting. We explain how its done.
Business development

15 min read

September 17, 2025

How to create a winning B2B business development strategy

Create a business development strategy with SMART goals and best practices that align teams and give them the tools to drive sustainable B2B growth.
Prospecting

5 min read

December 09, 2022

Hard work vs best work: how to utilise your time to sell more

If your sales team is working hard every single day to make a sale doesn't that mean your business will be successful? Not always.