Your Professional Training and Coaching lead generation agency
Attract more clients, increase revenue, and take your professional training and coaching services business to the next level with Sopro’s high-impact, tailored services. To stand out from the crowd in the training and coaching industry, you need a bespoke B2B strategy. We get it. That’s why we tailor your approach, ensuring you get connected to the decision-makers eager to invest in professional development services.
We know your audience, where to reach them and what to say.
Not every business seeks external training and coaching partners, but those that do recognise the simplicity and impact they bring to L&D. To find them, you’ll lead on business profiles, and your campaign manager will advise on the best roles for engagement.
Our current clients often target specific niches. Whatever your speciality, entry points typically include senior People and L&D stakeholders responsible for talent upskilling and training investments. Common profiles include CPO, Head of People, L&D Director, and HR Directors.
These champions understand your value and often act as internal champions for the benefits of your training. They may need to secure buy-in and budget approval. Broader leadership roles often cover this remit in smaller companies, so the CEO, MD, Founder, and Owner are good targets. Relevant departmental heads are also ideal entry points for niche offerings.
Expect solid response rates, especially when paired with our personalised messaging that identifies each recipient’s unique challenges, positioning your solution as a timely fit.
Power your pipeline
One of my clients in the professional training and coaching industry has seen incredible results. Over 6,000 new business leads generated, £2,000,000 in revenue, and an impressive ROI of £10 for every £1 spent. On top of that, we engaged over 120,000 viable prospects!
Expertise and insights for the professional training & coaching industry
To thrive in the competitive world of coaching and training, you need a partner with deep industry expertise. Our award-winning multi-channel prospecting services are designed to deliver standout results from the start.
Industry knowledge
We understand the trends, needs, and expectations in the professional development sector, allowing us to craft outreach that truly resonates with your target audience.
Specialised teams
With more than a decade of experience in training and coaching marketing, our team offers the insights needed to give your campaigns that crucial competitive edge.

Results-oriented strategies
We don’t settle for second best. Using cutting-edge tools, we develop growth strategies that secure valuable partnerships and build lasting relationships right from the word go.
Flexible campaigns
Our campaigns are designed to flex with your business and the professional coaching market. We continuously adapt, refine, and optimise to ensure ongoing success.

Tech you can trust
Your training business needs rock-solid growth foundations that evolve alongside your targets. We leverage interactive insights, advanced IP matching, and more to ensure that your lead generation campaigns deliver ever-better results.
Having already delivered outreach for 77 training and coaching clients, we understand how to reach senior HR and L&D leaders, supporting training businesses in building impactful partnerships.
Professional training and coaching lead generation that delivers
We tailor our multi-channel prospecting solutions specifically to the professional training and coaching industry, helping you reach your goals and upscale your business. We help you succeed with:
Success stories from businesses like yours
Still not convinced? See how we've helped professional coaches and training firms surpass their growth targets and reach new heights. Our case studies highlight the power of targeted prospecting, from executive coaching businesses securing high-level clients to training providers expanding into new markets.
More success storiesSopro for Professional Training and Coaching sector
Our tailored services cover every aspect of lead generation and email marketing, helping your professional training or coaching business stand out.
Why choose Sopro?
In the professional training and coaching industry, selecting the right partner for prospecting is key to sustainable growth. Here’s why we’re the perfect choice:
Industry expertise
Our experts know what’s what with the training and coaching market, ensuring all outreach is relevant, impactful, and tailored to your industry’s specific needs.
Data-driven
accuracy
With our advanced tools and proprietary lead generation data, we identify high-potential prospects with unmatched precision. Every move we make is calculated to drive results for your business.
Tailored campaigns
Our lead generation campaigns are crafted to align perfectly with your business objectives, delivering measurable results that fuel long-term growth.
Predictable,
proven success
With years of experience in the professional services industry, we’ve helped countless coaches and trainers grow their client base and increase revenue through targeted prospecting.
Full-service support
From B2B lead generation to email marketing and appointment setting, we provide a comprehensive service that ensures your success at every stage.
Insights for professional trainers and coaches
Stay ahead of the curve with our blog, packed with the latest trends, best practices, and strategies tailored specifically for the professional training and coaching industry.
Whether you’re interested in demand generation tips or want an email marketing agency that has its finger on the pulse, our content keeps your business at the forefront of industry trends.
Easy integration with your existing tech stack
Our services easily integrate with your current CRM and marketing tools, ensuring seamless campaign management and full-funnel success for your business.




Real-time reporting at your fingertips
Gain access to live campaign insights and performance reports through our personalised Client Portal. Log in to view a wealth of live campaign insights and performance reports to keep track of our progress.
- Approve messaging and easily exclude specific accounts or segments for targeted engagement.
- Access all audience interactions. Gain insights and feedback around prospects, buyer intent, your ideal customer profile, and content performance.
- View campaign results and ROI whilst we proactively suggest improvements to your financial services lead gen strategy.
