Sopro for Telecoms companies

If you’re a business that offers telecoms, you’ll know just how tough it is to generate high-quality leads, and convince prospects you’re the one for them. With Sopro, you can cut through the noise and get talking to the people who matter.

Sales engagement for telecoms companies

Sopro is more than just a lead generation tool. We’re an experienced team of prospecting experts, dedicated to running your sales outreach campaigns for you. We’ll do the hard work, so you can do your best work – converting leads and closing deals.

Our experts toggle over 40 variables in our live B2B database to find your target persona and build your unique sales database. We verify every contact individually, so every single prospect for your campaign is hand-picked, by us, for you.

How it works

Need more high-quality leads for your telecoms business? Here’s how it works:

1. You tell us about your particular telecoms offering, who you’re looking to target, and what makes you stand out from the rest of the industry
2. We source and verify a target audience just for you, using data that’s fully compliant and up-to-the-minute accurate
3. We write engaging, relevant, and on-brand outreach email messages
4. We set your campaign live, delivered to your hand-picked audience
5. You get responses directly to your inbox, so you can do what you do best

Our top tips for telecoms companies

Keep emails friendly and personalised

Trust us when we say keeping your outreach emails friendly and informal is the way to go.

Telecoms isn’t always the sexiest of sectors, so our clients who use conversational and more playful prospecting templates see a much higher response rate than those who cling to a heavily-branded tone of voice or go straight in with a generic company bio.

As a bonus, when your emails are more conversational, prospects will be more likely to give you information such as their contract end date. You’ll then have a specific time in the future to get back in touch.

Know your niche

For every telecoms solution, there’s a number of different businesses trying to provide it. And whether you want to admit it or not, they all look similar to most of your prospects. Tailoring your outreach messaging to display a niche offering for a very specific target market will help you cut through to the right people. Maybe you’re expanding to rural areas, or offering bespoke packages. Convince your prospects that you understand their individual challenges, and you’ll get more positive responses from higher-quality leads.

Solidify your sales process

Before you start outreach, ask yourself if you have the capacity to follow everything up. You may be telecoms geniuses, but without a well-oiled sales process, you risk losing high-quality leads throughout the journey.

Have you nailed down who follows up with responses? Do you have a maximum time frame for enquiries to be replied to? Are your proposals engaging enough? All these aspects need to be addressed before you start filling your pipeline.

What to expect from your Sopro telecoms campaign

Because it’s a very saturated market, telecoms businesses can see lower lead rates from their prospecting activity. But you can have a great chance of success if you’re willing to be agile with your target market. Go into your campaign with the mindset of setting up a steady, reliable source of leads rather than a snappy short-term fix for lead gen.

If your average deal size is on the larger side, then it’s even less important to get fixated on lead volume. Our data covers millions upon millions of business contacts, but 99% of that data is totally irrelevant to you – we zero in on your ideal target market and help you access high-quality leads. The ones that are more likely to close!

It’s far better to have a smaller pool of businesses who see the value you provide, rather than a long list of pipeline fillers that are unlikely to convert. Numbers don’t tell the whole story, so are you ready to write yours?

Case study

We’ve sent over 900,000 emails targeting this industry. Read the case study below to see what a Telecommunications campaign looks like in practice.

Featured case studies

Telecommunications

How ATS used Sopro's prospecting to deliver reliable leads to their sales team

$86 Cost per lead

4% Lead rate

18% Response rate